Exam 1 Flashcards
Strategy
the set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors
Strategy is a combination of…
plan and action oriented towards a goal
3 specific elements of strategy
analysis, formulation, and implementation
Analysis
strategic leadership
- ->external analysis
- ->internal analysis
Formulation
business strategy
corporate strategy
Implementation
org design
corporate governance
Stakeholders
organizations, groups, and individuals that can affect or are affected by a firm’s actions
External Shareholders
customers, suppliers, alliance partners, creditors, unions, communities, governments, media
Internal Shareholders
employees, stockholders, board members
Philanthropic Responsibilities
Corporate citizenship
Ethical Responsibilities
Do what is right, just, and fair
Legal Responsibilities
Laws and regulations are society’s codified ethics
Define minimum acceptable standard
Economic Responsibilities
Gain and sustain competitive advantage
Mission
what an organization does and why it exists, sometimes called the purpose statement
Vision
what an organization wants to accomplish/ become
Values
what an organization believes in