Exam 1 Flashcards
Strategy
the set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors
Strategy is a combination of…
plan and action oriented towards a goal
3 specific elements of strategy
analysis, formulation, and implementation
Analysis
strategic leadership
- ->external analysis
- ->internal analysis
Formulation
business strategy
corporate strategy
Implementation
org design
corporate governance
Stakeholders
organizations, groups, and individuals that can affect or are affected by a firm’s actions
External Shareholders
customers, suppliers, alliance partners, creditors, unions, communities, governments, media
Internal Shareholders
employees, stockholders, board members
Philanthropic Responsibilities
Corporate citizenship
Ethical Responsibilities
Do what is right, just, and fair
Legal Responsibilities
Laws and regulations are society’s codified ethics
Define minimum acceptable standard
Economic Responsibilities
Gain and sustain competitive advantage
Mission
what an organization does and why it exists, sometimes called the purpose statement
Vision
what an organization wants to accomplish/ become
Values
what an organization believes in
Top-Down
a rational, data-driven strategy process through which top management attempts to program future success
Emergent
any unplanned strategic initiative often bubbling up from the bottom of the organization
Realized
combination of intended and emergent strategy
Three views of performance
financial performance --accounting --market --economic balanced scorecard triple bottom line
Limitations of accounting measures
backward looking
do not capture “off-balance sheet” items
focus on tangible assets and struggle to capture value of intangibles
Limitations on market measures
highly volatile and subject to growing expectations
macroeconomic factors not controlled by managers
psychological mood of investors (irrational)
Balanced scorecard
harnesses multiple internal and external metrics
Advantages of the balanced scorecard
considers intangibles and easily translates into action