Exam 1

Question 1

Tourism

Answer 1

Comprises the activities of a person traveling outside his or her usual environment not for more than one consecutive year for leisure, business and other purposes other than the exercise of an activity remunerated form the place visited

Question 2

3 elements

Answer 2

1. Purposes of travel; business, pleasure, visiting friends and relatives.
2. Time dimension: mini 24hs and Max a year
3. Distance: 50 miles away from home

Question 3

Charateristics of tourism industry

Answer 3

o Lodging, restaurants, events, time share, travel trade, attractions, dest. Mark., tourism planning/development

Question 4

conditions history has tought us

Answer 4

oIndividuals have time and money to travel
oTravel is easy and inexpensive (visas)
oCurrencies are easily exchangeable common languages are spoken
oLegal systems create personal safely
oRole of transportation is fundamental

Question 5

push motives

Answer 5

internal to tourists which make them desire to travel(attitude values, perceptions, learning, personality, and norms)

Question 6

Pull motives

Answer 6

external to tourist which are contrived to make a destination more appealing(ads and promotions)

Question 7

Psychoentric

Answer 7

(dependables) like familiar places (Miami Beach)

Question 8

Allocentric

Answer 8

(Venturers) like super exotic places (South Pole)

Question 9

Mid Centric

Answer 9

likes place that are familiar but exotic (Hawaii)

Question 10

Different Market sementation types

Answer 10

o Geographic= Grouping based on their location, simplest
o Demographic- objective characteristics, most popular, club member ship (young singles and married couples with kids)
o Psychographic- lifestyle and personality (how/why)
o Product/service-related (leisure/business) product-specific wants

Question 11

processe of seegmentation

Answer 11

• Good segments are Substantial, exploitable, identifiable, durable
• Five–‐Step Approach
  
  • Choose a segment on approach
  • Profile the segments (using marking mix)
  • Forecast each segments’ potential (#/$)
  • Estimate likely market share per segment
  • Decide which segment(s) should be targeted

Question 12

Justification

Answer 12

s

Question 13

4ps

Answer 13

1. Product (service): intangible vs. Tangible, participation- created together, seasonal, not returnable based on the need of the consumers, service is different form product
2. Price (Quality and Value) analyze demand, catch price with quality, integrate goals, pricing and profit, consider competition
3. Promotion (communication) personal selling, ads, publicity and public relations, word of mouth
4. Place- ease of distribution and getting the products to the customers

Question 14

Additional Ps

Answer 14

People- customers and employees

Process-Inseparable from the tourism service/product

Physical evidence: tangible aspects of the tourism service

Question 15

Service expectaiton

Answer 15

word of mouth, personal, desires, past experience, Marketing messages

Question 16

Satisfaction

Answer 16

expected service compared to perceived service= perceived service quality= satisfaction level

Question 17

characteristics of service

Answer 17

• Intangibility-impossible to touch, smell feel or hear
• Perishability- unoccupied seats=lost forever
• Heterogeneity- Performance varies regardless of processes designed (same hotel but different staff)
• Inseparability-the service provision=consumption
• Lack of ownership- no title of goods. Bring back memories and feelings

Question 18

concetpst of service encounters

Answer 18

Stage productions, social interaction is very important

Question 19

Mistakes?

Answer 19

LAUGH