Exam 1

Question 1

Artifact

Answer 1

1. Charged with a widely shared meaning, 2. Perceived as a whole
2. Manifesting a group

Question 2

Sign

Answer 2

Something that induces you to think about something other than itself.

Question 3

Text

Answer 3

A set of signs relating to each other in so far as the meanings of all contribute to the same effects or functions

Question 4

Culture

Answer 4

Make up a group of artifacts anchored in group identifications.

Question 5

Popular Culture

Answer 5

System of artifacts people share and that most people know about

Question 6

Relationship between group identity and artifacts including objects

Answer 6

Artifacts are the material signs of abstract groups. The final clause in the definition of a cultural artifact identifies all artifacts as signs of group identification

Question 7

Rhetoric

Answer 7

How the meanings that we would find in or assign to the text are being managed so as to influence people

Question 8

Discreet Text

Answer 8

Text with clear boundaries and clear separate context

Question 9

Diffuse Text

Answer 9

A collection of signs working for the same or related rhetorical influence that is not discretely separated from its context

Question 10

Centrality of Metonymy

Answer 10

When you think about something by reducing it to a smaller, simpler, more manageable image that leaves out certain details of the larger whole

Question 11

What Brummett means by texts of popular culture as “sites of struggle”

Answer 11

People struggle over how to construct these different texts in ways that suit their own interests. Texts wield rhetorical influence because of the meanings they support. Because texts mean different things, they are sites of struggle over meaning.

Question 12

What does this concern have to do with meaning? with power?

Answer 12

Meanings are where rhetorical power lies, Struggles over power occur in the creation and reception of texts

Question 13

What is the critical Method

Answer 13

A way of asking certain kinds of questions about whatever is being studies. Doesn’t break texts up, deals with the complexity of them

Question 14

Criticism as concerned with power

Answer 14

Suspicion that power is seized and maintained in other less obnoxious ways, in all the experiences of pop culture

Question 15

Text as Discrete

Answer 15

Clear boundaries in time and space

Question 16

Texts as diffuse

Answer 16

Perimeter of boundary that is not clear and may be mixed up with other signs

Question 17

Texts as Broad

Answer 17

Widely held meaning

Question 18

Texts as original or new

Answer 18

Must do historical work to find original context,,,New context = think the bible

Question 19

Transformation

Answer 19

The standing in of one sign for another

Question 20

Keystone

Answer 20

Implied throughout the text, assumes centrality in a text

Question 21

Syntagmatic Structure of a Narrative

Answer 21

A chain, something that extends itself in a line, moving horizontally, like a story line

Question 22

Paradigmatic Structure of a Narriative

Answer 22

Vertical, second type of pattern

Question 23

Structure of News Story- Horizontal

Answer 23

Broadcast to reporter to news story

Question 24

Structure of News Story - Vertical

Answer 24

Compare newscast to other stations

Question 25

Subject Position- Preferred

Answer 25

The missing perspective, the point of view required for the text to make sense. ex watching Cops from a cops perspective

Question 26

Subject Position - Subversive

Answer 26

Positions taken deliberately by the reader in opposition to the preferred subject

Question 27

Definition and Goals of Rhetorical Criticism According to Foss

Answer 27

A qualitative research method that is designed for the systematic investigation and explanation of symbolic acts and arrtifacts for the purpose of understanding the rhetorical process

Question 28

Act/Artifact Distinction

Answer 28

Act= Executed to a live audience, fleeting, difficult to analyze 
Artifact= Transcribed or printed, accessible to wider audience, preserved, recorded, Artifact = object of study

Question 29

Symbol According to Foss

Answer 29

Something that stands for or represents something else by virtue of relationship, associaion, or connection to the object represented

Question 30

Definition of rhetoric

Answer 30

The human use of symbols to communicate

Question 31

Coherence

Answer 31

findings do not contradict each other and are internally consistent and that all the major dimensions of the artifact are included in the schema or theory you present of your findings—nothing is left hanging, unable to be explained.

Question 32

Units of Analysis

Answer 32

units of analysis are things like strategies, types of evidence, values, word choice and metaphors. They focus attention on certain dimensions of an artifact and not others. If you use a narrative method you must have a narrative artifact, like a story.

Question 33

Coding

Answer 33

analyzing an artifact, measuring, perceiving certain figures.

Question 34

Agon Analysis

Answer 34

Examination of opposing terms

Question 35

Identification and Consubstantiality

Answer 35

As two entities are united in substance through common ideas, attitudes, material possessions, or other properties.

Question 36

Terministic Screens

Answer 36

The terms we select to describe the world constitute a kind of screen that directs attention to particular aspects of reality than others.