Exam 1: 5 Stages of Consumer Purchase Decision Process

Question 1

Problem Recognition

Answer 1

1: perceiving a need for the product or service (ideal or actual situation, want or need)

Question 2

Information Search

Answer 2

2: Seeking value, internal search (need?), External search (family, friends, media)

Question 3

Alternative evaluation

Answer 3

3: assessing value, finding brand that meets criteria

Question 4

purchase decision

Answer 4

4:buying value, whom to buy and when (timing)

Question 5

post-purchase behavior

Answer 5

5: realizing value, satisfied of not, buyers remorse