Exam 1 Flashcards
Ivy Lee
Persuasion
Went to Germany and taught Nazi propaganda
Executive counseling
He said if you get your message out there people will listen to it
Edward Bernay
Promotion
He tried to get people to stop smoking
P.T. Barnum
he promoted circus’s
media relations
laid relations
St. Paul (apostle)
Writing letters
He invented communication through letters
Make the new religion (Christianity)
Look good and stand out to people
Doris Fleishman
Strategic planning Eddy's wife Kept maiden name Brains of operation Pitching strategy and campaigns passport
Eleanor Lambert
Beauty
Fashion week
Al Golin
Stole McDonald’s from Ray Crock
father of fast food
convenience
Moss Kendrix
Coke-a cola
African Americans
Consumables/diversity
Al Fleishman
Beer St. Louis Beer bad reputation Nazi
Public Relations
Strategic communication process that builds mutually beneficial relationships between organizations and their publics
What is PR about? Skills?
Writing
Listening
Research
(review, revise, repeat)
3 Practice Types
Agency
Corporate
Institutional (non profit)
Agency
Working FOR OR WITH a group of PR practitioners supporting client goals
need someone to represent them
-Cassidy and Sherry Fishman
Corporate
Working for the organizational EXCLUSIVELY to support the bottom-line vision and goals of proprietary (for-profit) businesses
Megan and Nicole (caterpillar)
Most important audience is the employees
Institutional
Examples: Illinois State, Advocate health care, children’s discovery museum, american red cross
non-profit organizations
similar to corporate
for a cause
Values
Motivation Professionalism Teamwork Leadership Duty
PR and journalism
Reporting, writing, editing and transmitting
PR and advertising
Assisting in selling ideas and products to audiences
PR and marketing
Marketing: creating, communicating, and sending products and services that have value for audiences
PR and development
Development: bringing non-commercial resources to an organization from its committed audiences
PR and human resources
Expanding and delivering personnel productivity through external and internal audiences
PR and leadership
taking charge of an audience to reach a common goal
PR and event planning
Developing, promoting and executing activities which attract personal and financial support for products, services, organizations and causes
Authenticity
- A different mirror.
- Bringing people together, they aren’t going to tell you what you want to hear, but need to know
- Behavior
- Getting real vs. reality
- New reality of public relations
- Goblin Harris
Walk your talk &
3 T’s of Civic engagement
Your organization’s place in the world
Do what you say you are going to do
time, talent, treasure
what YOU can give
Four things you need to know for PR
- Know your business
- Know your audience
- Build relationships
- Demonstrate influences
What is a good pitch
What a company wants you to know and knowing what the audience wants to hear
persuasion
changing the audiences behavior
a result of having good ethos, pathos and logos
public relations is about perception (3 things)
identity - what you put out there
image - how you are viewed at a specific time
reputation- aggregate of how people see you
mission
tell the organization who the company does business with, what the organization stands for, focused on action and purpose of organization, how the organization does what it does
vision
provides organization with guidance, how to achieve their mission, all about the FUTURE, how will they reach that goal
PR is a part of
Marketing
5 P’s
- preparation
- passion
- persuasion
- professionalism
- persistance
3 steps to perfect pitch
do research
make personal
know story
work inside out
employees are most important ambassador, talk with them!
engage friends and foes
understand every aspect of both
trust in transparency
be open about everything, even tough topics
use real words
be yourself in writing
