Exam 1 Flashcards
Relief Printing
- Flexographic or letterpress
- raised rubber, plastic, wood or metal
- Plastic Bags and six uses (separate card)
- Johann Guttenberg, 1450
Intalgio Printing
- Roto Gravure
- Sunken Cylinder
- More than one million impressions, high quality magazines, packaging, fake wood
- Karl Kleach, 1875
Screen Printing
- Silk Screen/Seriography
- Stencil
- T-shirts, irregularly shaped objects
- Created in the orient, 1300’s
Lithographic
- Offset/”Stone writing”
- Uses a flat plate that one part like H2O and ink
- Business cards, memo pads, textbooks
- Alois Senefelder, 1798
Elctrostatic
- Digital/non-impact
- Drum that is positively charged, negatively charged ink
- Xerox, quick copy
- Chester Carlson, 1937
Sequence of all Print Jobs
1) Image Design
2) Image Generation
3) Image Conversation
4) Image Assembly
5) Image Carrier Preparation
6) Image Transfer
7) Finishing
Six Type Classifications
- Roman (Serifs)
- Sans Serif
- Square Serif
- Text (Old english, capital letters are hard to read)
- Script (Cursive)
- Occasional/Novelty
Letterpress Applications
1) Perforating
2) Creasing and Scoring
3) Embossing
4) Die Cutting
5) Hotfoil Stamping
6) Numbering
Process Colors
Red
Magenta
Yellow
Black
PMS Color
Pantone Matching System: a universal method for specifying and mixing colors.
Spot Color
The inks purchased or mixed for a certain job. ..mixed to match a color submitted specifically by the designer
Fake Color
A one-color reproduction printed on a color sheet.
Line Copy
Composed entirely of lines
ex. sketches
Continuous Tone Copy
Consists of images in a variety of tones
ex. photograph
Type Font
A collection of type of the same style and size
Type High
The distance from the feet of to the paper. .918 inch
Em Quad
The basic unit of spacing material in each font. Also known as a mutton quad. It is the point size squared.
En Quad
Two en quads, or nut quads, put together equal the dimension of one em quad.
Leading
Space between lines
GUI
Graphical User Interface: Released in 1983 through Apple’s Lisa and revolutionized the computer user’s experience
Portable Document Format
PPI
Pixels Per Inch
LPI
Lines Per Inch
DPI
Dots Per Inch
ROM
Read-Only Memory
RAM
Random Access Memory
Subtractive Ink
CMY
- Reflective (needs white paper)
- Filters unwanted colors
Additive
RGB
- Transmissive (needs active light)
- On monitors
Vector
- An object oriented illustration
- Made up of mathematically described paths
- Resolution independent
Raster
- Created in paint like software
- Picture based (pixels)
- Resolution dependent (Will get fuzzy)
Type Allignment
Right
Left
Center
Justified
Type Family
Made up of a letterform that have similarities
- ex. Times New Roman
- Bold, Italic, etc.
RIP
Rastor Image Processing
Printer’s Measurements
72 Point = 1 Inch
6 Picas = 1 Inch
12 points = 1 Pica
Tint Screen
A tint that breaks solid areas into uniform series of dots. % of dotes for line copy.
Halftone Screen
Uses dpi, lpi, ppi. For continuous color
Surprint
Reproduced as solids
-AKA: Overprints
Reverse
Reproduced as open areas
Bleed
A design that extends the image to the end of a page
Rough
Provides all the necessary printing information
Final or Mechanical
A camera ready layout made from detailed information on the rough
Dummy
A blank press sheet that is identical in size to the paper that will be used for the job is folded in the order that it will be folded after the press run
Formal Balance
Places identical visual weight on the top, bottom and sides of the visual center
Informal Balance
Images that create a sense of visual balance around a visual center because of their sizes, weights and positions.
Subjective Balance
Designers have complete freedom with image positions, but they still strive for visual balance
Set Solid
Typeset without leading
2/3rds rule
The height of a typeset character is approximately two-thirds its specified point size.
Dominance
Refers to the main purpose of a printed piece, to communicate a message
Unity
Connects all of the design functions together
Proportion
Concerned with size relationships
Actual Center
Mathematical center
Optical Center
Just above the mathematical center
“x” height
The distance from the base line to the top of the lowercase letter x.
-AKA Body height
Stroke
The thickness or weight of the lines that form a character
Stress
The slant of the character
Serif
The small strokes that project out from the top or bottom of main letter strokes
