Exam 1 Flashcards
What are the 4 methods of establishing truth?
Authority, Rationalism, Intuition, and Scientific Method
Authority
accepting information because it is from a highly respected source
Rationalism
acquisition of knowledge through reason or logic
Intuition
common-sense approach to acquiring knowledge; not based on reason
Scientific Method
relies on objective assessment
Observation vs Experimental
Observation does not influence any variable while experimental influences variables
Descriptive vs Inferential Statistics
Descriptive describes the data while inferential is used to make inferences (generalization)
Population
All the individuals of interest in a study
Sample
A set of individuals selected from a population
Variable
something that changes or has different values for different individuals
Independent Variable
is the variable that is manipulated
Dependent Variable
variable that is observed to asses the effect
Constant
value does not change; control
Data
measurement of observation of a variable
Statistic
a value that describes a sample
Parameter
value that describes a population
Why is random sampling important?
It allows the data to be representative of the population
What are the four measurement scales?
Nominal, Ordinal, Interval, and Ratio
Nominal
label and categorize, NO NUMBERS; think of brands