Events

Question 1

What are the benefits of events to the producer?

Answer 1

-consumers can try and buy wines at tasting fairs/wine and food festivals
-take place in town/cities and have other attractions eg live music
=attract larger number and wider range of people

Question 2

What are the disadvantages of events?

Answer 2

-pay exhibit fee
-travel expenses
-employ additional staff to run the stand
-unlike at own cellar door, competition with other producers for visitors attention

Question 3

Events are also increasing in certain wine regions and individual wineries to create a what? And give examples

Answer 3

-‘destination effect’
-Lodi AVA- California
-Denbies Wine Estate, UK