EVENT PLANNING AND DESIGN Flashcards
What are the levels in the triangle of management & decision making?
Strategic Level
Business Level
Operational Level
What is the strategic event planning process?
Determining where an event/organisation is at present
Deciding where it should be positioned in the market place
Creating strategies and tactics to achieve that position
What are the sources of events?
In-house events Bidding for events Franchising events Developing existing events Creating new events
What is the process of creating a event?
Purpose
Audience
Timing
Venue
What are the screens in the screening process?
Marketing screen
Operation screen
Financial screen
What is the marketing screen?
Target audience response to event concept
What is the operation screen?
The skills and resources needed to stage the event successfully
Time, management & operational staffing and skill, venues, suppliers, legislation
What is the financial screen?
Financial commitment, sponsorship and revenue
Break even vs profit
What does SMART stand for?
Specific Measurable Agreeable Realistic Time
What does C-PEST stand for (external environment)?
Competitor Political Economic Socio-cultural Technological
What are the parts of an internal analysis?
Human resources
Physical resources
Financial resources
What does SWOT stand for?
Strengths
Weaknesses
Opportunities
Threats
What are the strategy options?
Growth
Consolidation/stability
Retrenchment
Combination
What is the retrenchment strategy?
Reducing the scale of an event, but adding value to its existing components
What are the stages in the lifestyle of events?
Development Launch Growth Maturity Decline
