Event Management Flashcards
Event Management
- All functions related to the planning, implementation and evaluation of a physical activity event.
- EVALUATE!
- What went well, what
needs to change
History of Managing Sport Events
Late 1800s: desire to increase PROFITS (Albert Spalding)
Barnstorming tours: touring of star athletes and teams, promoting popularity of their sport.
Agencies represent the legal and marketing interests of athletes.
Event Management Functions
- Finance and Budgeting
Budgeting attempts to predict revenues and expenses for a particular event.
- 3-4 million $ of operations for athletic teams.
- marketing & sponsorship dollar
Event Management Functions
- Risk Management
Protecting the organization
Waiver and release of liability.
INSURANCE: provides security to an event regarding potential financial losses.
Event Management Functions
- Hospitality
Provide a satisfying experience for all stakeholders of the event.
Sport sponsors utilize hospitality:
- rewarding and building relationships
- generate business from new customers
- Perks for good performance
- reward suppliers
Event Management Functions
- Registration
First Contact
Considerations
- # of participants
- info to be collected
- reg. fees must be collected
- ID is needed or not
- collect info manually or via computer
- event involves minors? require signature from parent on a waiver form.
Event Management Functions
- Volunteer Management
- Where are volunteers needed
- How many needed
- Soliciting, training, and managing the volunteers.
KEEP HAPPY
Event Management Functions
- Event Marketing
Integrated marketing approach:
- Corporate sponsorship,
- Advertising
- In-kind sponsorships benefits in exchange for a specified amount of free advertising space. - Public relations
- free publicity, develop good working relationship with media.
- event creative to attract interest. - Hospitality
- provide satisfying experience. - Ticket sales
- part of venues
- factors: where event is, controlling entry, technology - Broadcasting
- adds credibility to event, increase exposure benefits for sponsor. - Website development
- URL = name of event
- basic event details: when, where, tickets, news - Licensing & merchandising
- items displaying event’s name or logo (revenue, advertising) - Fundraising
- not-for-profit events raise money for charitable enterprise. Cause related (run for the cure- CIBC)
Long-term strategic planning to manage the 9 main functions in a consistent manner
Event are reliant on Corporate sponsorship
Event Management Functions
- Tournament Operations
Pre-Event: determine type and the events goals
- Script: specific, detailed, min-by-minute.
1. Time of Day
2. Operational Needs
3. Event persons in charge of each activity
Post-event: activities surrounding completion of event
Tournaments
Purpose: determine a ranking of the participants.
Decisions to be made:
1. Do I want all player to play an equal # of games?
2. All games be closely contested or lopsided okay?
3. How important is it to now who comes in 1st or 5th?
4. How much time do I have?
5. How many facilities do I have?
Seeding
Process of ranking players/teams prior to tournament, based on relative ability.
- top two entries SHOULD meet in the final game/match
- higher entry ranked, closer to final they should be.
Single Elimination
If you lose your out, larger tournaments, fewer games.
Only one game guaranteed.
Based on power of 2 for teams (4/8/16/32) etc.
Double Elimination
time and playing areas are limited and final standings are important…
How many games by:
- (# of entries - 1) x 2 = Games
Multi Level (consolation)
No cross-overs if lost early to get back to the championship side.
Classes, intramurals, recreational settings.
Byes
- Occur when there are fewer players/teams than spaces in the tourney draw
- Top-ranked teams don’t play in first round
- Award byes in first round if not a power of two.
