EVALUATING MESSAGES AND COMMUNICATION STRATEGIES Flashcards
It is a thing that one can see that does not necessarily need words to express a thought. It is the language of public roads, advertising, billboards, street names, place names, etc.
Linguistic Landscape
It is a category of linguistic language that is made by the state and local governments. It contains official information often related to regulations, designations, or public announcements.
Top down discourse/signs
It is a type of sign that is created by shop owners, private businesses, etc.. it contains all other types of information that is communicated by private, commercial, or subcultural actors.
Bottom up discourse/sign
The study of the social meaning of the material placement of signs in the world.
Geosemiotics
It is a kind of sign that indicates authority and is official or has legal prohibitions.
Regulatory
It is a kind of sign that labels things or directs for the maintenance of a building or any infrastructure.
Infrastructural
It is a kind of sign that promotes or advertises a product, an event, or a service in commerce.
Commercial
It is a kind of sign that violates (intentionally or not) the conventional semiotics or is in the wrong place, like graffiti.
Transgressive
