ETS MLM Flashcards

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1
Q

Exponential Smoothing (ETS)

A

Exponential Smoothing (ETS) is a time series forecasting method for univariate data that can be used to model data points by considering the weighted average of past observations.

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2
Q
  1. Introduction
A

Exponential Smoothing is a popular forecasting method that uses a decaying weight for past observations. It is an easily learned and easily applied procedure for making some determinations based on an existing time series data.

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3
Q
  1. Simple Exponential Smoothing
A

In simple Exponential Smoothing, forecasts are calculated using weighted averages, where the weights decrease exponentially as observations come from further in the past (the smallest weights are associated with the oldest observations).

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4
Q
  1. Double and Triple Exponential Smoothing
A

Double Exponential Smoothing extends simple Exponential Smoothing to include trends in the data. Triple Exponential Smoothing, also known as the Holt-Winters method, extends it further to include seasonality in the data.

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5
Q
  1. Smoothing Factor
A

The method relies on a smoothing factor, often denoted by alpha (α), which determines the weight of previous observations. A high value (close to 1) means that the model pays attention mostly to the most recent data points, while a low value (close to 0) means that past observations have more influence.

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6
Q
  1. Error, Trend, and Seasonality (ETS) Models
A

Exponential Smoothing methods were generalized in the form of Error, Trend, and Seasonality (ETS) Models. These models allow the method to express a wide range of different structures, including those suitable for modeling time series with trend and/or seasonality.

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7
Q
  1. Strengths
A

Exponential Smoothing is valuable for its simplicity, interpretability, and good performance on many kinds of time series data.

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8
Q
  1. Limitations
A

Exponential Smoothing methods might not be as effective on data with sudden shocks or non-linear characteristics. Also, it is most effective with stationary time series (i.e., time series with statistical properties like mean and variance that are constant over time).

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9
Q
  1. Applications
A

ETS is widely used in business forecasting due to its predictive power and ability to handle trends and seasonality, which are commonly found in business data.

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