Ethos Flashcards
1
Q
is a Greek word meaning ‘character’.
A
Ethos
2
Q
In terms of persuasive language, it is an appeal to authority and credibility.
A
Ethos
3
Q
is a means of convincing an audience of the reliable character or credibility of the speaker/writer, or the credibility of the argument.
A
Ethos
4
Q
It is an important tool of persuasion because if you can get your audience to see you (or your argument) as credible and trustworthy, it will be much easier to persuade them.
A
Ethos
5
Q
Ethos is a Greek word meaning ‘———’.
A
character
6
Q
In terms of persuasive language, it is an appeal to ——— and ———. (Ethos)
A
authority
credibility
7
Q
Ethos is a means of convincing an audience of the reliable ——— or ——— of the speaker/writer, or the ———- of the argument.
A
character
credibility
credibility
