Entertaining Ads Flashcards
1
Q
A short piece of text, usually in larger type, designed to be the first words the audience reads.
A
Headline
2
Q
The ——— is usually not the slogan but is unique to one particular product.
A
headline
3
Q
Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.
A
Image
4
Q
The actual text of the ad.
A
Copy
5
Q
The ——— is where particular claims are usually made and specific persuasive words and phrases are used.
A
Copy
6
Q
A catchphrase that evokes some kind of feeling about the company and the product.
A
Slogan
7
Q
A unique design symbol that helps identify the company or product visually.
A
Logo
