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Marktforschung
> Ethik und Zukunft > Flashcards
Ethik und Zukunft Flashcards
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Marktforschung
(6 decks)
Grundlagen & Repräsentativität
Stichprobenbeziehung
Messtheorie, Skalentypen und Gütekriterien
Instrumente der Datenerhebung
Univariante, Bivariante und Multivariante Datenanalyse
Ethik und Zukunft
