Estimation

Question 1

canadian population

Answer 1

40 mill

Question 2

people per household

Answer 2

2.5

Question 3

life expectancy

Answer 3

83 years

Question 4

median household income

Answer 4

$61400

Question 5

smartphone penetration

Answer 5

86%

Question 6

online shopping

Answer 6

28.1 mil

Question 7

urban

Answer 7

81%; toronto, montreal, calgary,

Question 8

What are the estimation proxys

Answer 8

individual, household, proxy(stores, gas pumps)

Question 9

when to use individual

Answer 9

Use when the focus is on personal consumption, usage, or behavior.

Question 10

when to use household

Answer 10

Use when the product or service applies to a shared group, like a family or living unit.

Question 11

when to use proxy

Answer 11

Use when direct data isn’t available, and you substitute similar data or a related metric to estimate indirectly.

Question 12

Market sizing: TAM

Answer 12

total addressable market
entire market for your product

Question 13

Market sizing: SAM

Answer 13

serviceable addressable market
size of your segment (target)

Question 14

Market sizing: SOM

Answer 14

serviceable obtainable market
your share: how much of segment you can win

Question 15

profitability framework

Answer 15

profit - revenue - price per unit, # units sold
- costs - fixed, variable (cost per unit, units produced)

Question 16

whats the market sizing approach

Answer 16

population (household or infividual) x % of pop x purchase frequency x purchase quantity x unit cost

Question 17

how do estimate revenues

Answer 17

revenues per day/store/customer -> number of stores/days/customers -> total revenues