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Paid Search > Equations > Flashcards

Equations Flashcards

1
Q

Ad Rank

A

Quality Score x Max CPC +(eCTR)

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2
Q

Ad Relevance

A

Max CPC x Quality Score

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3
Q

Cost per Click

A

Ad Rank of advertiser below/ You Quality Score + $0.01

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4
Q

Click-through Rate

A

Amount of clicks an ad gets vs impressions

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5
Q

Pay-per Click

A

Divide CTR by Impressions

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6
Q

Return on Ad Spend

A

Total Conversion Value divided by advertising costs

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Paid Search (2 decks)

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