Descriptions

Question 1

Ad Extensions

Answer 1

Site-Links; Callouts; Structured Snippets; Locations; Calls; Apps; Price; Promotion; Message

Question 2

Ad Groups

Answer 2

Different ad groups within a campaign, can choose to target different audiences in each

Question 3

Ad Ranks

Answer 3

Position of ad on search engine

Question 4

Affinity Audiences

Answer 4

Based on users history to see if they’re interested in that product

Question 5

CPA

Answer 5

Cost-per Acquisition

Question 6

CPC

Answer 6

Cost-per Click

Question 7

CTR

Answer 7

Click-through Rate. ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Question 8

Customer Match

Answer 8

Upload your own data of customers to target specific customers

Question 9

Frequency Capping

Answer 9

Affects how many times a user sees the ad

Question 10

In-Market Audiences

Answer 10

People looking to purchase your product

Question 11

Keyword Match Types

Answer 11

Broad match (any keyword or broad variation appears in search); Modified Broad Match (users must type in keyword with + in front); Phrase Match (must match exact phrase but can have words in front/behind); Exact Match (must be exact words, but typos, synonyms allowed)