Environments [Business Strategies] Flashcards
1
Q
Strategy
A
a plan of action to solve a problem or take advantage of an opportunity
2
Q
purpose of a strategic plan
A
- distributes skills and resources equally throughout the business
- enable the business to adapt to changes int he business environment
- focus on the business as a whole, because strategic planning is done by the whole business
- focus on the long term
3
Q
Strategic management process [ stage 1]
A
- setting the business’s long term and short term goal.
- setting the business’s long term goal
- incorporating finical goals
- incorporating strategic goals
4
Q
SWOT analysis
A
S - strengths
W - weaknesses
O - opportunities
T - threats
5
Q
PESTLE analysis
A
P - Political impact
E - economic impact
S - social impact
T - technological impact
L - legal impact
E - environmental impact
6
Q
A
7
Q
Aims of strategy implementation
A
- to solve strategic questions/challenges
- to improve the business on an ongoing basis
- to build a strong and sustainable business
- to unite all employees around the strategy
8
Q
Steps in the implementation process
A
- draw up budgets to convert plans into actual figures
- apply resources where it can be used most effectively
- create an organisational structure that actively supports the new strategy
- motivate employees to achieve the goals of the new strategy
- communicate the new strategy to all the relevant people in the business
- create and implement a policy that will support there new strategy
9
Q
Steps in the evaluation of a business strategy
A
- examine the underlying basis of the business strategy
- define parameters/limitations that can be measured
- define target values for the parameters
- perform measurements
- compare actual business performance against expected performance and the original mission statement and objectives
- take corrective action where necessary