Environment Flashcards
1
Q
Evidence that successive generations have become more interested in ethical consumption
A
- A 2019 report by Forbes found that 62% of Gen Z buyers prefer to purchase from sustainable brands with 54% even being willing to pay a 10% premium to do so
2
Q
Example of greenwashing by conglomerates.
A
- Coca-Cola purports that it aims to reduce water consumption. Decrease carbon emissions, and lower the production of
