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Reviewer > Entrep > Flashcards

Entrep Flashcards

1
Q

Obtain meticulous market segmentation process

A

Market Intelligence

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2
Q

Process of grouping similar homogeneous customers

A

Market segmentation

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3
Q

Needs of person

A

Psychological motivations

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4
Q

Customers recognition certain voids to fill

A

Deprivation

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5
Q

Identity of company

A

Brand

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6
Q

Customers wants to achieve

A

Aspirations

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7
Q

Product of service is presented to customers

A

Packaging

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8
Q

Procedure step by step

A

Process

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9
Q

Entrepreneur tolerance of business risk

A

Risk appetite

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10
Q

Characteristic of the people in the target

A

Demographic factors

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11
Q

Improving an existing product or service

A

Innovation

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12
Q

Government laws and regulations

A

Legal factors

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13
Q

Entrepreneur guide on how to be a ethical in running the business

A

Ethical factors

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14
Q

Mostly induces by government policies

A

Political factors

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15
Q

Vital role in the scanning of marketing environment

A

Economic factors

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16
Q

Represent a general view of a locality

A

Socio-cultural factors

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17
Q

Entrepreneur should use the resources allocated for the new venture

A

Running the business

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18
Q

Pushing through with choseb opportunity

A

Opportunity seizing

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19
Q

One of the easiest business

A

Sari-sari store

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20
Q

Fun discussion lenient rules

A

Brainstorming

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21
Q

Located in street

A

Food business

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22
Q

Expert in their chosen business

A

Specialists

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23
Q

Critical thinking as think and look at problem as challenges

A

Problem solvers

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24
Q

Entrepreneur have a decision on their business

A

Decisive

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25
Q

Reactive rather than passive

A

Pro-active

26
Q

Entrepreneur will not be successful if they do not take a risk

A

Risk taker

27
Q

Occur frequently as this establish on platform on which future innovations

A

Breakthrough innovations

28
Q

Originated from market analysis. “Commonly”

A

Ordinary innovations

29
Q

Entrepreneur determines what are feasible product

A

Idea stage

30
Q

Undergo a consumer acceptance stage

A

Concept stage

31
Q

Workdone from the first three stage to measure success

A

Test marketing stage

32
Q

Attitude toward counter feiting

A

Ethical

33
Q

Life expectancy rates

A

Demographic

34
Q

Starting point of any new venture that involves understanding and knowing the intricacies of macro environment, microenvironment, and internal environment.

A

Scanning the marketing environment

35
Q

The channel used in not face-to-face, but in writing or online

A

Brain writing/Internet brainstorming

36
Q

Composed of innovation of an existing technology or applied in science and engineering research area

A

Technological factors

37
Q

Given much importance in conducting a business

A

Environmental or ecological factors

38
Q

These are projected new opportunities that can possibly affected the new business while it is running

A

Futuristic opportunities

39
Q

This method is similar to the FGD except that the participants are already given an inventory of product or service problems.

A

Problem inventory analysis

40
Q

One of the most critical resources of an entrepreneur

A

Time

41
Q

These innovation more frequently than breakthrough innovations. These innovation are technological advancements of an existing product or service

A

Technological innovation

42
Q

Starts with identifying the customers needs where you are tasked to create meaningful valie problem

A

Marketing process

43
Q

Simply stated why a customer should buy a certain product or service

A

Value propositions

44
Q

It addressed the customers wants and desires

A

Unique selling proposition

45
Q

Simply the size the arena where entrepreneur’s business will play. It is the approximation of the number of the market.

A

Market size

46
Q

The approximate number if customers that will buy the product or avail the service

A

Estimate the potential market

47
Q

Who are probably unlike to buy a product

A

Eliminate the customers

48
Q

Also called socioeconomic segmentation, is the process of grouping customers according to relevant socioeconomic variables for the business venture

A

Demographic segmentation

49
Q

Their daily routine where goods and service can be properly positioned

A

Occupation

50
Q

Their gender influence their buying behavior

A

Gender and age

51
Q

Ethnicity also should be taken to account because these affect the way they buy products

A

Religion

52
Q

Grouping customers according to their perceptions

A

Psychographic segmentation

53
Q

Using a five senses of hearing, touching, smelling, seeing and tasting

A

Perception

54
Q

Involve the needs of person, (food, clothing, shelter) seek to avoid pain and give pleasure

A

Physiological motivations

55
Q

Involve customer’s preferences

A

Psychological motivations

56
Q

Result of gaining a refreshing experience when using the product, possibly due to the products unique features

A

Customers

57
Q

Physical good, service, or idea that is created by an entrepeneur

A

Product

58
Q

Refers to a location or the medium of transaction

A

Place

59
Q

The value that the entrepreneur assigns to a certain product

A

Price

60
Q

Involves representing the product or services to the public and how these can address the public’s needs, wants, problems, or desires.

A

Promotion

61
Q

This is the latest generation after 4G/LTE.

A

5G network

Reviewer (4 decks)

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