Entrep

Question 1

Research

Answer 1

includes any gathering of data, information and facts for the advancement of knowledge

Question 2

2 types of data

Answer 2

Primary research

Secondary research

Question 3

Steps to follow when conducting research

Answer 3

1. Define the problem/ question
2. Determine the data needed
3. Design the research & select your research methods
4. Collect the data
5. Analyse the data
6. Write the research report

Question 4

Primary research:

Answer 4

involves collecting data about a given subject directly from the real world. (new information that doesn’t exist)

Question 5

Methods of collecting data

Answer 5

Observation
Interviews 
Questioners 
Surveys 
Sampling (quota and random)

Question 6

Secondary research

Answer 6

most widely used method for collecting data is through secondary data collection

Question 7

Secondary sources

Answer 7

Public sources
Commercial sources
Educational institutions

Question 8

Collecting market research:

Answer 8

Primary research:

• field research
  e. g. gathering new data,not been collected before

Secondary research:
-desk research
gathering data & information from the existing
reports/ data already been produced
e.g. researching from the internet
government reports newspapers magazines company reports

Question 9

QuaNtitative data

QuaLitative data

Answer 9

QuaNtitative data = factual information

QuaLitative data = information about opinions and views

Question 10

y

Question 11

Disadvantages of Secondary research

Answer 11

• not customized to needs of researcher

* outdated & incomplete information

Question 12

Steps to follow when conducting research:

Answer 12

1. Define the problem/ question
2. Determine the data needed
3. Design the research & select your research methods
4. Collect the data
5. Analyse the data
6. Write the research report