Acheive

Question 1

Research

Answer 1

includes gathering any information, data and facts for the advancement of knowledge

Question 2

Types of research

Answer 2

Primary research (Field research) - Collecting data that doesn’t exist
Secondary research (Desk research) - Collecting data from accessing information gathered

Question 3

Steps to follow when conducting research

Answer 3

1. Define the problem
2. Determine the data needed
3. Select your research method
4. Collect the data
5. Analyse the data
6. Write a research report

Question 4

Data collection methods

Answer 4

Observation - taking note while occurrence
(non - participant observation)
(participant observation)

Interview - face to face meetings that includes open ended question

Questionnaire - questions in order to get information from potential customers

Surveys - feedback from selected people

Sampling - when a smaller group of people represents a larger group of people
(Quota sampling)
(Random sampling)

Question 5

Advantages of Primary research

Answer 5

Collected data belongs to researcher
Greater control over research

Question 6

Disadvantages of Primary research

Answer 6

Very expensive
Time consuming
Low response rate

Question 7

Advantages of Secondary research

Answer 7

Less expensive
Obtain data faster

Question 8

Disadvantages of Secondary research

Answer 8

Data may not meet the researcher’s need
Information might be outdated

Question 9

Sources

Answer 9

Internal sources - enterprises own records
ex. no. of products bought on a daily basis

External sources - outside of the business
ex. Newspapers, Magazines

Question 10

Data Analysis

Answer 10

is the process of extracting useful information in order to make a important decision

Question 11

Methods of representing data

Answer 11

Charts
Tables
Graphs
Slides

Question 12

Primary sources of information

Answer 12

Original information that is unedited
ex. Interviews, surveys, debates, blogs, photographs & speeches

Question 13

Secondary sources of information

Answer 13

edited or interpreted primary sources of information
ex. books, documentaries & websites

Question 14

Practical research report

Answer 14

Introduction
Methodology
Findings
Conclusions
Recommendations

Question 15

Research ethics

Answer 15

Rules for doing research distinguishing between what is morally right or wrong, responsible or irresponsible and what is good or bad in general

Question 16

Why is it important to adhere to ethical norms when conducting research

Answer 16

To promote knowledge on avoiding false or misleading research data
To build public support for research
To promote important social values

Question 17

Common ethics in research

Answer 17

Honesty
Objectivity
Integrity
Non - discrimination
Referencing
Openness
Carefulness

Question 18

Importance of research ethics

Answer 18

Shows respect to other researchers
It is a requirement to obtain funding
Failing to do so can lead to embarrassment

Question 19

Referencing

Answer 19

is used to tell the reader where ideas from other sources have been used in an assignment

Question 20

Why is it important to reference sources correctly

Answer 20

It shows the reader that he/she can find and use to information from the source in a solid argument
It properly gives credit to the originator of the information
Failing to do so is plagiarism