Enterprise Definitions And Miscellaneous

Question 1

What are the five types of direct marketing?

Answer 1

• direct mail (leaflets, letters, brochures)
• telemarketing (phone calls to customers)
• mail order catalogues (photo books of products)
• digital mail (emails and text messages)
• magazines

Question 2

What are the 6 payment methods?

Answer 2

• cash
• debit card
• credit card
• payment technologies (PayPal, Apple Pay)
• cheque
• direct debit

Question 3

Order of purchase documents?

Answer 3

1 purchase order
2 delivery note
3 invoice
4 credit note
5 reciept
6 statement of account

Question 4

What are the 5 methods of advertising?

Answer 4

• Print (newspapers, magazines, leaflets, billboards)
• Ambient (public places, bus stops)
• Digital (websites, social media)
• Audio (radio)
• Moving pictures or videos (TV, cinema)

Question 5

Examples of fixed assets

Answer 5

• buildings
• vehicles
• equipment

Question 6

Examples of current assets?

Answer 6

• Cash (in bank)
• Stock (inventory)
• Debtors (customers who owe u money)

Question 7

Examples of Current liabilities (debts paid back over a short period of time)?

Answer 7

• Creditors (owing money to suppliers)
• Bank overdraft (amount overspent on company bank account)
• Short term loans

Question 8

Examples of Long term liabilities (debts paid back over a long period of time)?

Answer 8

• Bank loan
• Initial investors
• Mortgage

Question 9

What are the four types of market segmentation?

Answer 9

• Demographic segmentation (age, gender, religion etc)
• Geographic segmentation (where people live)
• Psychographic segmentation (social class, attitudes, lifestyle)
• Behavioural segmentation (spending choices, how often customers buy products, how loyal customers are to brands)

Question 10

What are the 2 types of market?

Answer 10

Business to business (business sells goods to another business)
Business to consumer (business sells goods to customers)

Question 11

What are the four public relations activities/methods?

Answer 11

Press release
Exhibition
Promotional stunts
Sponsorship

Question 12

What are the three internal sources of finance?

Answer 12

Retained profit
Owner funds
Sell assets

Question 13

What are the three short term external sources of finance?

Answer 13

Bank overdraft
Trade credit
Credit cards

Question 14

What are the six long term external sources of finance?

Answer 14

Bank loans
Hire purchase
Leasing
Government grant
Peer to peer lending
Venture capital

Question 15

What is cost of sales?

Answer 15

Cost of everything you buy to make what you sell. Also known as variable cost of sales

Question 16

What are expenses?

Answer 16

All things bought not included in cost of sales, e.g. Staff, admin, utilities

Question 17

What is a payment surcharge?

Answer 17

A surcharge to an enterprise is money paid to the business that runs a card or payment technology for each transaction

Question 18

What is demographic segmentation?

Answer 18

Age, gender, income, class, family size, religion

Question 19

What is geographic segmentation?

Answer 19

Where you’re from, country, climate, town or village

Question 20

What is psychographic segmentation?

Answer 20

Your attitudes, favourite colour, music taste, sporty, fashion

Question 21

What is behavioural segmentation?

Answer 21

Usage rate, brand loyalty, desired benefits

Question 22

What is cash flow?

Answer 22

Cash in - cash out

Question 23

Where does the total cost line start?

Answer 23

At the fixed cost line

Question 24

Where does the sales revenue line start

Answer 24

0

Question 25

What are the six methods of sales promotion?

Answer 25

• Coupons
• Free sample
• Competitions
• Money off/discounts
• BOGOF (buy one get one free)
• Loyalty incentive