Enterprise Definitions And Miscellaneous Flashcards
What are the five types of direct marketing?
- direct mail (leaflets, letters, brochures)
- telemarketing (phone calls to customers)
- mail order catalogues (photo books of products)
- digital mail (emails and text messages)
- magazines
What are the 6 payment methods?
- cash
- debit card
- credit card
- payment technologies (PayPal, Apple Pay)
- cheque
- direct debit
Order of purchase documents?
1 purchase order 2 delivery note 3 invoice 4 credit note 5 reciept 6 statement of account
What are the 5 methods of advertising?
- Print (newspapers, magazines, leaflets, billboards)
- Ambient (public places, bus stops)
- Digital (websites, social media)
- Audio (radio)
- Moving pictures or videos (TV, cinema)
Examples of fixed assets
- buildings
- vehicles
- equipment
Examples of current assets?
- Cash (in bank)
- Stock (inventory)
- Debtors (customers who owe u money)
Examples of Current liabilities (debts paid back over a short period of time)?
- Creditors (owing money to suppliers)
- Bank overdraft (amount overspent on company bank account)
- Short term loans
Examples of Long term liabilities (debts paid back over a long period of time)?
- Bank loan
- Initial investors
- Mortgage
What are the four types of market segmentation?
- Demographic segmentation (age, gender, religion etc)
- Geographic segmentation (where people live)
- Psychographic segmentation (social class, attitudes, lifestyle)
- Behavioural segmentation (spending choices, how often customers buy products, how loyal customers are to brands)
What are the 2 types of market?
Business to business (business sells goods to another business)
Business to consumer (business sells goods to customers)
What are the four public relations activities/methods?
Press release
Exhibition
Promotional stunts
Sponsorship
What are the three internal sources of finance?
Retained profit
Owner funds
Sell assets
What are the three short term external sources of finance?
Bank overdraft
Trade credit
Credit cards
What are the six long term external sources of finance?
Bank loans Hire purchase Leasing Government grant Peer to peer lending Venture capital
What is cost of sales?
Cost of everything you buy to make what you sell. Also known as variable cost of sales
What are expenses?
All things bought not included in cost of sales, e.g. Staff, admin, utilities
What is a payment surcharge?
A surcharge to an enterprise is money paid to the business that runs a card or payment technology for each transaction
What is demographic segmentation?
Age, gender, income, class, family size, religion
What is geographic segmentation?
Where you’re from, country, climate, town or village
What is psychographic segmentation?
Your attitudes, favourite colour, music taste, sporty, fashion
What is behavioural segmentation?
Usage rate, brand loyalty, desired benefits
What is cash flow?
Cash in - cash out
Where does the total cost line start?
At the fixed cost line
Where does the sales revenue line start
0
What are the six methods of sales promotion?
- Coupons
- Free sample
- Competitions
- Money off/discounts
- BOGOF (buy one get one free)
- Loyalty incentive
