Enterprise And Marketing Flashcards
What is enterprise ?
What can market research help with ?
How can brands protect their brand identity ?
By using registered trademarks
What do you have to consider when marketing on a global a scale ?
You would have to do really intensive research as you would have to to take in cultural, environmental factors - as then you wouldn’t offend anyone high would decrease your brand reputation
What is viral marketing ?
It relies on people passing a marketing message to their friends - if there is a large number of shares it ‘goes viral’
Whats the primary purpose of packaging ?
Whats the equation for product cost per unit ?
Product cost per unit = total direct material costs + total direct labour costs + total manufacturing overhead costs / number of units made
