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Natran > English MEDIA > Flashcards

English MEDIA Flashcards

1
Q

What is avant garde

A

The suggestion that using this product puts the user ahead of The Times

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2
Q

What are weasel words

A

Used to suggest a positive meaning without actually guaranteeing

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3
Q

What are Magic Ingredients

A

The suggestion that some almost miraculous discovery makes the product effective

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4
Q

What is Patriotism

A

Purchasing thus object means your love of your country. Made in America

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5
Q

What is transfer

A

Pos words, images, and ideas suggest that the thing they’re selling is also positive

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6
Q

What is Plain folks

A

A practical product of value to ordinary ppl

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7
Q

What is snob appeal

A

Suggestion that the product makes the person apart of an elite group with luxurious lifestyle

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8
Q

What is Bribery

A

Offers smth extra

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9
Q

What is bandwagon

A

You should join a crowd to be on the winning side

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10
Q

What is star appeal

A

Celebs and athletes promote a product

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11
Q

What is Sex appeal

A

Suggestive imagery

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Natran (3 decks)

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