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TOEIC > English classe > Flashcards

English classe Flashcards

1
Q

Commercialiser

A

To market

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2
Q

Choix du moment

A

Timing

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3
Q

Directeur du marketing

A

market reseach

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4
Q

les études de marché en général

A

market research

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5
Q

étude de terrain

A

field research

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6
Q

une étude de marché

A

a market study

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7
Q

sondage ( question multiples)

A

a market survey

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8
Q

sondage ( question unique)

A

a poll

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9
Q

démarcher/prospecter / songer

A

to canvass

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10
Q

test en aveugle

A

a blind test

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11
Q

conclusions d’une étude/sondage

A

findings

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12
Q

client potentiel/un prospect

A

a potential customer or client ( a prospect )

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13
Q

échantillon représentatif

A

a representative sample

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14
Q

part du marché

A

market share

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15
Q

tendance

A

a trend

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16
Q

évolution du marché

A

market trends

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17
Q

mode passagère

A

a fad

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18
Q

un créneau

A

a niche

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19
Q

marque/enseigne

A

a brand/a brand name

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20
Q

brevet / faire breveter

A

a patent/ to patent

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21
Q

a ( registered) trademark

A

marque déposée

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22
Q

dépôt légal/ droit d’auteur

A

copyright

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23
Q

étiquette

A

a label

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24
Q

marque de distributeur

A

an own label brand

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25
Q

image de marque

A

brand image

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26
Q

haut de gamme / bas de gamme

A

upmarket/downmarket

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27
Q

signe extérieur de richesse

A

a status symbol

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28
Q

notoriété de marque

A

brand awareness, recognition

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29
Q

effet de mode

A

a fashion effect

30
Q

cible/ cibler

A

a target / to target

31
Q

positionner

A

to position

32
Q

adapter

A

to tailor

33
Q

faire la promotion de / promouvoir

A

to promote

34
Q

personnalisé

A

customised, custom made

35
Q

présentation,conditionnement

A

packaging

36
Q

slogan accrocheur

A

a catch phrase

37
Q

devise

A

a motto

38
Q

couverture, rayonnement

A

coverage

39
Q

politique de prix

A

pricing policy

40
Q

lancement de produit

A

a product launch

41
Q

réactions, retours ( de la clientèle )

A

customer feedback

42
Q

suivi

A

follow up

43
Q

rendre plus séduisant / attirant

A

to sex up

44
Q

franchisage 特约经营合同

A

franchising

45
Q

marché intérieur/ étranger

A

home, domestic / foreign market

46
Q

prévoir

A

to forecast

47
Q

satisfaire la demande

A

to meet the demande

48
Q

comportement du consommateur

A

consumer behaviour

49
Q

fidélisation de la clientèle

A

customer retention

50
Q

fidélité clientèle

A

customer loyalty

51
Q

nos concurrents contrôlent soixante-douze pour cent du marché.

A

our competitors control seventy-two percent of the market.

52
Q

vous devriez adapter vous produits à l’évolution du marché.

A

you should tailor your products to market trends.

53
Q

selon l’étude, nos production n’ont pas suffisamment de notoriété de marque.

A

according to the study, our products don’t have enough brand awareness/recognition.

54
Q

nous avons besoin de rendre notre conditionnement plus séduisant.

A

we need to to sex up our packaging.

55
Q

nous devons démarcher nos clients potentiels.

A

we must canvass our potential customers/ prospects !

56
Q

le nombre de marques de distributeurs a augmenté cette année.

A

the number of own label brands has gone up / increased / risen this year.

57
Q

l’idée principale est de promouvoir la ville comme un centre de la parfumerie.

A

the main idea is to promote the city/ town as a centre of perfumery / perfumery centre.

58
Q

le choix du moment est essentiel pour le lancement du produit.

A

timing is essential for the product launch.

59
Q

d’après les retours de la clientèle, nous avons besoin d’un meilleur suivi.

A

according to the (customer) feedback, we need a better follow up.

60
Q

cette tendance actuelle n’est qu’une mode passagère.

A

this present trend is just/only a fad.

61
Q

il est difficile de prévoir le comportement des consommateurs.

A

It’s difficult to forecast customer behaviour.

62
Q

Notre devise a toujours été “La qualité en premier”

A

Our motto has always been “ Quality first”

63
Q

Notre politique de prix et notre image de marque doivent aller ensemble.

A

Our pricing policy and our brand image must go together.

64
Q

Tout d’abord nous devons augmenter nos ventes sur le marché intérieur !

A

First of all, we must increase our home/domestic market sales !

65
Q

Les marques sont souvent considérées comme des signes extérieurs de richesse.

A

Brands are often considered as status symbols.

66
Q

Les études de Grasse sont-ils un échantillon représentatif ?

A

Are Grasse students a representative sample?

67
Q

La société cherche un créneau pour vendre les produits de luxe.

A

The company is looking for a niche to sell the luxury products.

68
Q

Vous n’êtes pas obligés de cibler seulement les jeunes gens.

A

You don’t have to target only/just young people.

69
Q

Il nous faudra augmenter notre production pour satisfaire la demande.

A

We’ll have to increase our production to meet the demande.

70
Q

Nous avons besoin d’une marque déposée, un logo et un slogan accrocheur.

A

We need a trademark, a logo and a catch phrase.

TOEIC (3 decks)

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