English 9 - Rhetoric Flashcards
means the credibility of the person making the argument—or in other words
Ethos
persuading with a person’s good reputation or trustworthiness.
Ethos
is an appeal to our emotions—or in other words, persuading with emotion.
Pathos
In many arguments, the best kind of ethos comes from an expert.
Ethos
Changing the words made people identify with the old man and have an emotional response—in this case, pity.
Pathos
Many celebrities probably know nothing about the products they are endorsing (they usually get paid to do it), but because people admire these celebrities, the celebrities’ ethos is effective in getting people to buy the products.
Celebrity Credibility
Using celebrity endorsements
Ethos
is an appeal to our abilities to use logic and reasoning—or in other words, persuading with logic.
Logos
if you wanted to get advice about what medicine to take for a bad cold, you would probably trust a doctor more than your next-door neighbor.
Ethos
Arguments with ______ use solid evidence to convince readers. This evidence often comes in the form of facts or statistics, since it is usually pretty hard to argue with numbers.
Logos