Engineering Sociality - Van Djick Flashcards
Social Media is defined as ‘a group of internet-based applications that build on
an ideological and technological foundations of _____, and that allow the _____
and ______ of user-generated content.
“a group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and exchange of
user-generated content.”
What need originally drove users to social media sites?
The need for connectedness
The ability to code ______ into ______ turned connectivity into a valuable
resource.
Information into algorithms
True or false. The transformation from “platformed” sociality to networked communication, and from a participatory culture to a culture of connectivity, took place over a relatively long period of time
False.
The transformation from networked communication to “platformed” sociality, and
from a participatory culture to a culture of connectivity, took place in a relatively short time span of 10 years (p.4-5).
In what year was the World Wide Web invented?
1991
One of the main differences between Web 1.0 and Web 2.0, is that the former is _______ and the latter is ________.
Passive
Active
True or false. There is a reciprocal relationship between culture/society and technology.
True
One of the main changes caused by the switch from Web 1.0 to Web 2.0 is the shift from providing a ______ to providing a _______ ________.
From providing a utility to providing a customized service
What is the pinnacle of a company’s success in permeating a social activity?
When a brand turns into a verb
Van Dijck categorizes social media into 4 types. What are they?
SNS – Social Network Sites
UGC – User-Generated Content
TMSs – Trading and Marketing Sites
PGS – Play and Games sites
Which social media platform introduced the like button?
Social media platforms can be seen as online facilitators or enhancers of
______ ______.
Human Networks
True or false. Social media norms tend to differ from real world norms.
False. Social media norms tend to flow into real world behaviour.
What is the Popularity Principle?
The more contacts you have and make, the more valuable you become.
True or false, the use of behaviour and profiling data by companies has been
critiqued as a violation of privacy and a form of exploitation.
True
