Encoding Flashcards

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0
Q

Name three types of encoding.

A

Visual, acoustic and semantic

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1
Q

What is encoding?

A

HOW information is stored in the brain

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2
Q

How is information encoded in short-term memory?

A

Visual / acoustic

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3
Q

How is information encoded in long-term memory?

A

Semantically

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4
Q

What did Baddeley want to investigate?

A

How encoding differs between STM and LTM

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5
Q

What did Baddeley test?

A

The effect of acoustic and semantic similarity of words on short and long term recall

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6
Q

What 4 groups did Baddeley use?

A
  1. Acoustically similar
  2. Acoustically dissimilar
  3. Semantically similar
  4. Semantically dissimilar
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7
Q

How many words did Baddeley’s participants have to recall?

A

12 sets of 5 words

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8
Q

How did Baddeley’s participants have to recall the words?

A

In the correct order

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9
Q

What did Baddeley find for STM?

A

Poorer recall for acoustically similar words

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10
Q

What did Baddeley find for LTM?

A

Poorer recall for semantically similar words

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11
Q

How does Brandimote et al. (1992) challenge Baddeley?

A

Found STM used visual encoding - if given a visual task and prevented any verbal rehearsal

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12
Q

How does Wickens et al. (1976) challenge Baddeley?

A

Found STM used semantic encoding

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13
Q

How does Frost (1972) challenge Baddeley?

A

Found LTM used used visual and semantic encoding

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14
Q

How does Nelson and Rothbart (1972) challenge Baddeley?

A

Found LTM used acoustic encoding

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