Emotional Design

Question 1

What is the Product-Emotion Cycle?

Answer 1

Address the effect a product or object has on the user, and the effect of the user’s resulting actions on the behavior of the thing itself.

Question 2

A product should evoke…

Answer 2

Positive, neutral or negative feelings, as might be appropriate for its purpose.

Question 3

It is through ______ _____ of information in our consciousness that human behavior is distinguished from that of other animals.

Answer 3

symbolic interpretation

Question 4

Psychic energy is the essential ingredient in the conversion of ______ into _____.

Answer 4

intentions into actions

Question 5

What is Psychic Energy?

Answer 5

Actively attending to, choosing, and using things according to our intentions and our symbolic interpretations.

Question 6

____ and ____ are vital in directing our psychic energy.

Answer 6

drive and intention

Question 7

________ comes from the way we interpret information and the methods we use to achieve our aims and objectives.

Answer 7

Individuality