Emotion & Experience Flashcards
Business Value: For employees, happy users are _____ users.
productive
Business Value: For customers, happy users are _____ users.
buying
What are the three aspects of user-centred design?
- Effectiveness
- Efficiency
- Satisfaction
What is the UX version of Maslow’s Hierarchy of Needs?
Top: User Experience
Middle: Usability
Bottom: Functionality
Elicit emotions are designed to create…
a feeling. eg.) dependability for a bank, excitement for holiday
Affective computing is a term mostly used to…
Define systems that detect and react to the person’s emotions.
Persuasive Interfaces
an area of design practice that focuses on influencing human behavior through a product’s or service’s characteristics.
Which of the following is an example of emotion expression in user interface design?
a. Capitalization
b. Option Numbering
c. Margins
a. Capitalization
What is at the top of Maslow’s Hierarchy of Needs?
Self-actualization
Physiological and neurological state of the body
Emotion
Subjective experience
Feeling
Longer term positive and negative feelings, based on chemical and other factors in the body.
Mood
Which of the following is not a basic emotion?
a. fear
b. shame
c. anger
d. happiness
shame
Where in your brain do you feel basic emotions?
The limbic system aka ‘reptile’ brain
What are some examples of complex emotions?
Shame, anxiety, and regret.
Felt in the higher parts of the brain.
Makes sense of the lower emotions and influence them.
What are the three kinds of emotion?
- Arousal
2. Valance
What is an Arousal type of emotion?
A flight or fight response.
• Heart rate, dilation of blood vessels, adrenaline
• Same physiological state for fear and laughter
What is a Valance type of emotion?
Directs to either positive or negative emotions. It’s harder to detect from physiological signs.
• Can use facial expression, voice, and vocabulary.
When someone is in flow, he or she is…
Between boredom and anxiety.
Understadning experience
What is the Yerkes-Dodson curve?
Best performance at medium arousal
What are the six processes of sense-making?
- Anticipating - what is going to happen
- Connecting - pre-cognitive sensation
- Interpreting - complex emotions
- Reflecting - looking back
- Appropriating - interweaving into life
- Recounting - telling others
Four ‘Threads of Experience’
- Compositional
- Emotional
- Spatio-Temporal
- Sensual
Spatio-Temporal
Belonging to both space and time.
Inconsistent design is associated with which emotional response?
Frustration
What is a peak experience?
is a moment accompanied by a euphoric mental state often achieved by self-actualizing individuals.
Peak experiences can range from simple activities to intense events; however, it is not necessarily about what the activity is, but the ecstatic, blissful feeling that is being experienced during it.
How do you design for peak experience?
Individual user, niches, extreme personas, specific and eclectic ideas and inspiration, from concept to use.
How do you design for a traditional interface?
User profiles, central personas, average and typical, process and methods, from need to solution.
Who are you designing for when designing for peak experience?
A narrow/particular group. Niche.
When should you seek peak experience?
When there’s an individual choice involved or where user experience is central.
Experiences are not singular and unrelated but instead a ____, a _____, a _____.
a flow, a stream, a thread.
How do you deconstruct an experience?
Analyze experiential elements (deconstruct) and reconstruct it in a new way.
Extended Experience
Happening over protracted periods
Episodic Experience
Composed of (linked) discrete events
Which of the following best describes suitable methods for peak experience design?
a. Use profiles, average and typical
b. Extreme personas, average and typical
c. Extreme personas, specific and eclectic
c. Extreme personas, specific and eclectic
What is an Extended Episodic Experience?
Interlinked events, Intertwined threads, significant places.
Interlinked Events
Looks back to past experiences (retrospective) and looks forward to future ones (prospective).
What is a first-order experience?
Direct. eg.) Enjoying a picture during browsing.
What is a second-order experience?
Reflective eg.) Both prospective “will she feel happy to see this picture?” and retrospective “why did he write that narrative”.
What is a higher-order experience?
Reflexive eg.) “How will others view my actions/intentions now” • One participant regarded others’ posts as self-exhibitionist (retrospective) and so worried that she might be seen so (prospective).
Interlinked Events include _______ and _______.
Prospection and Retrospection.
What is the design hierarchy of needs?
Top Down:
- Creativity: Aesthetic beauty. Innovative interactions design perceived to be of the highest level.
- Proficiency: Empower people to do more and better. Design perceived to be of a high level.
- Usability: design is forgiving. Easy to use design perceived to be of moderate value.
- Reliability: stable and consistent performance design perceived to be of low value.
- Functionality: design works, meets functional needs. Design perceived to have little to no value.
