Email Marketing

Question 1

What should you keep in mind with regards to the email design?

Answer 1

A single strong call to action.

Question 2

Email checklist (5)?

Answer 2

The five strategies at a glance: 1. Simplify your offer. 2. Show readers the way. 3. Optimize your call-to-action. 4. Add engaging imagery. 5. Mobile-first for the win

Question 3

What should I def test before launch?

Answer 3

Test the email/sms on mobile!

Question 4

Welcome Series best Practices

Answer 4

1. Thank the person for subscribing. This person made a choice to give you his or her email address at a time when we have very crowded inboxes. So thank them for saying signing up. 2. Set transparent expectations. Let them know how often they can expect to hear from you. I recommend once a week or bi-weekly is a good cadence for communication. 3. Personalize your message by adding the recipient’s name. With most email service providers, you can send a personalized email to your subscribers. You can personalize it in the subject line or in the main body of the email. 4. Send your welcome email automatically. When someone subscribes they’ll immediately get an email. 5. Have a clear call to action for every email you send. What do you want the subscriber to do? Access a coupon code that’s available for a limited time? Read your about us page? Send you an email response? People need to be told what to do. 6. Remember to test your content on mobile. Nowadays nearly half of emails being read are seen on mobile. So before sending your email, ensure you have tested the email on mobile. 7. Test your welcome series. Before setting up your email publicly, be sure you test the content to ensure the links work. ✅ Keep these best practices in mind. Once you learn copywriting tips and design principles, you’ll put these best practices to work.

Question 5

What is a good email like?

Answer 5

Simple. Memorable. Inviting to look at. Fun to read. We want to avoid the following: 1. Writing to everyone. 2. Writing an essay. 3. A complete lack of personality. 4. Being pushy.

Question 6

Give examples of call-to-action buttons

Answer 6

Examples of Copy for the Call to Action button “Let’s Do This!” “I’m In” “Get Started” “Off We Go”

Question 7

Abandoned cart most important tool?

Answer 7

Incentive to buy NOW. It can be helpful to share a discount code or a free shipping offer to push your customer over the edge to buy now.

Question 8

Pop-up Checklist

Answer 8

Watch and evaluate five different ways to make your pop-ups work for your business:

1. Marketing copy. It should be short, spur action and on brand for you.
2. Imagery. You want to attract attention by showcasing your product or service or by sharing a fun on-brand image that attracts attention.
3. Aligned branding. You want your pop-up to have the same feel as your overall website design.
4. The CTA. You want a call to action that is clear and concise
5. An offer, also called the “lead magnet.” What value do you provide the visitor?

In the implementation phase you’ll see the process of setting up a pop