Basic Facebook Ad Strategy

Question 1

1 Inventory:

Facebooks Four main methods of showing content to the right person

Answer 1

• Stock of all posts available:
  
  • posts from friends and family
  • posts from advertisers, etc.

Question 2

2 Signals:

Facebooks Four main methods of showing content to the right person

Answer 2

• Metadata on pieces of content to learn about how relevant it is to a particular user:
  
  • Where its from
  • What is it
  • Purpose
  • Age

Question 3

3 Prediction:

Facebooks Four main methods of showing content to the right person

Answer 3

• Facebook’s analysis of how likely a user is to have a meaningful engagement with that piece of content:
  
  • (I’m sure meaningful is a metric of how much it maximizes that users attachment to facebook itself.)

Question 4

4 Score:

Facebooks Four main methods of showing content to the right person

Answer 4

• An internal score to evaluate how a user interacted with or chose not to interact with a piece of content.

Question 5

What do the four main methods actually do?

Answer 5

allow facebook to decide which advertisements to show an individual user and in which order to show them.

Question 6

Why are those 4 main methods important

Answer 6

The more effective your ads are the more facebook will prioritize them, which influences how effective they are which then influences how much Facebook prioritizes them.

And the cycle continues.

Question 7

The 5 pillars of Facebook ads (from Kevin)

Answer 7

1 The slower you make changes the larger the data sets you’ll have and the more likely they would be correct. This will help you be more likely to understand what is actually going on.

#3 The answer is (very) highly likely in the numbers and the data somewhere - Assuming you have all the data ever, it would always be there, but you are working within the platform of Facebook. Facebook does give you all kinds of data and practically almost everything you need, but the more data you get the more likely to be able to deduce where your problems may lie.
(The lucky orange app will help us soooooo much here.)

#4 Algorithm hacking is very useful. However, enough of your success is embedded in the quality of your creatives to mean that you should invest a lot into the ad creatives and angles themselves too.
(Don't forget the other aspects of marketing too - the advertisement/creative, the angle, the attention grabbing, the product itself, the context in which it is marketed to you, the price it is sold at, the person/brand that is selling it, and the social opinion of the brand/product itself.)

Question 8

What are all the important aspects of marketing, what effects the likelihood that I am influenced to buy something

Answer 8

The advertisement/creative
The angle 
The attention grabbing
The product itself
The context in which it is marketed to you
The price it is sold at
The person/brand that is selling it
The feeling that the brand gives off 
The social opinion of the brand/product itself.
etc.

Question 9

What is marketing

Answer 9

An effort that is used to influence potential customers to purchase from you.

The method you are using to influence someone into giving you money.