ELEMENTS Flashcards
- LINE
strong line has visual impact (swirling road, sand hill).
o HORIZONTAL LINE
orderly and tranquil (cloud, hills, ground). Make sure you use the level or gridlines.
o VERTICAL LINE
power and strength (lighthouse or building). Use gridlines.
o DIAGONAL LINE
dynamic in nature (bridge, river).
o CURVE LINE
soothing and gentle (circular stairs from the top), suitable for dentist office.
o LEADING LINE
eyes follow lines to subject (stadium). Entrance or walkway to the subject.
- SHAPES
add mystery and leave a little imagination (silhouette – dark image and lighter background).
- HUMAN SHAPE
most recognizable. Give context as to a comparison of size/scaling.
- GESTURE
helps us to understand their feeling, thinking and doing.
- PATTERN
repetitive shape (umbrella, building windows).
- PATTERN BREAKER
things that are unique (flower in a field).
- TEXTURE
known quality of feel (fabric, ripple in sand, roughness).
- NEGATIVE SPACE
leave space in the frame.
- COLOR
bring out a different level of emotions. The eyes are drawn to color.
- PRIMARY COLORS
(Red, Green, Blue)