Elastiscity (Definitions)- PED Flashcards
PED
Price elasticity of demand measure the responsiveness of the quantity demanded of a good in a change in price.
Elastic goods
Δ in P causes a more than proportionate Δ in QD
Coefficient is: Greater than 1
Inelastic goods
Δ in P causes a less than proportionate Δ in QD
Coefficient is: Less than 1
Characteristics/ types of Elastic goods
Luxuries, have close substitutes, involve a high proportion of income, are easily postponed
Characteristics/ types of Inelastic goods
Necessities, have few or no substitutes, take up only a small proportion of income and can not easily be postponed (they may also have a fifth characteristic, that they are addictive)
Calculate PED
(Change in quantity demanded/ Midpoint of quantity demanded)
……………………………………………………….
(Change in price/ midpoint indicated)
PANTS
(Only need to pick two relevant in explaination)
Proportion of income:
Small proportion
Large proportion
Addictiveness:
Addictive
Not addictive
Necessity or Luxury?:
Necessity
Luxury
Time period:
Short time period
Long time period
Substitutes:
Lots of close substitutes
Very few substitutes
Calculate Total revenue
Why should a business know this?
TR= P X Q
A knowledge of PED can help business to foresee the impact of a price change on their total revenue.
UNITARY/ UNIT ElASTIC DEMAND
(Business)
UNITARY DEMAND shows a given change in price causing a equally proportionate change in quantity demanded.
The elasticity coefficient (EP) is 1
An increase in price will cause Total Revenue to stay the same
So firms should not change their price.
INELASTIC DEMAND
(Business)
INELASTIC DEMAND shows a given change in price causing a less than proportionate change in quantity demanded.
The Elasticity coefficient (EP) is < 1
An increase in price will cause Total Revenue to rise
So firms should increase price.
ELASTIC DEMAND
(Business)
ELASTIC DEMAND shows a given change in price causing a more than proportionate change in quantity demanded.
The elasticity coefficient (EP) IS > 1
An increase in price will cause total revenue to decrease.
So firms should decrease their price.