Elasticity of Demand Supply Flashcards
What is elasticity?
It is the measurement of how changing one economic variable affects others
What does elasticity show?
It shows responsiveness, eg if the price of a good changes
What happens if the sign is positive?
The variables change in the same direction, eg if price falls, demand falls
What happens if the sign is negative?
The variables change in opposite directions, eg if price goes up, quantity demanded falls
What does elastic mean?
Value is > 1
What does inelastic mean?
Value is < 1
What does unit elastic mean?
Value is exactly 1
What does complete inelastic mean?
Value is 0
What does perfect elastic mean?
Value is infinite, eg it is so elastic that we can’t measure it
What is price elasticity of demand?
It is the responsiveness of the quantity demanded of a good to a change of its own price
What is the formula to calculate price elasticity?
% of quantity demanded divided by the % in the price of the product
What happens if the price elasticity is negative?
The demand curve is downward sloping
What happens if the price elasticity is positive?
The demand curve is upward sloping (rare occasion)
What happens if elasticity is fairly steep?
Value is high
What happens if elasticity is a flat line?
Value is low
What are the determinants of price elasticity of demand?
How differentiated a product is, the time period involved, brand loyalty, who pays, the type and nature of a product, the % of income spent on the product
What is total revenue?
Total consumer expenditure
How do you calculate total revenue?
Price x quantity
What does it mean if price elasticity of demand is elastic?
Relative change in quantity demanded is more than the relative change in price