Demand Flashcards

1
Q

What is the law of demand?

A

When the price of a good rises, the quantity demanded falls

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2
Q

What is the substitution effect?

A

When consumers switch their purchases to substitutes, eg normal pizza is too expensive so buy from a different brand

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3
Q

What is the income effect?

A

When the consumers can buy less products with their income, eg fall in income means they can’t buy as much goods as before

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4
Q

Is the substitution effect negative or positive?

A

Always negative as the change in quantity demanded is opposite the change in price

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5
Q

Is the income effect negative or positive?

A

It can be negative or positive

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6
Q

What does a demand curve show?

A

It shows the relationship between the price and quantity demanded at all possible prices

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7
Q

What is effective demand?

A

When the quantity demanded is the amount that a consumer is willing and able to buy at a given price

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8
Q

What axis is the price on on a demand curve?

A

Vertical axis

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9
Q

What is the equation of a demand curve?

A

Q=a-bP

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10
Q

What are the determinants of demand?

A

Price level, income, price of other goods, the no. of customers in the market, other factors

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11
Q

What are the 5 types of products?

A

Normal and inferior products, substitutes, complements and unrelated

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12
Q

What happens to demand when there are normal products?

A

Demand increases as income increases

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13
Q

What happens to demand when there are inferior products?

A

Demand falls as income increases (for better quantity products)

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14
Q

What are substitutes?

A

Products of competitors

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15
Q

What does a price increase of a substitute goods cause?

A

It causes an increase in the quantity demanded of the good in question

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16
Q

What are complements?

A

Products used in conjunction with each other

17
Q

What does a price increase of complement goods cause?

A

It causes a decrease in the quantity demanded of the good in question, eg people won’t buy tea without milk

18
Q

What does unrelated mean?

A

No relationship between products

19
Q

What does a price increase of unrelated goods cause?

A

It has no effect on the quantity demanded of the good in question

20
Q

What are other factors that effect a demand curve?

A

Tastes/preferences, income distribution, expectation of future price changes, upward sloping demand curves, derived demand

21
Q

What causes a movement along the demand curve?

A

If there is a change in the price of a good. This causes a change in quantity demanded but not a change in demand

22
Q

What causes a shift of the demand curve?

A

If there is a change in one of the other determinants (not price). This causes a change in demand

23
Q

What happens if there is a shift to the right of the demand curve?

A

At the same price there is an increase in the quantity demanded, so an increase in demand

24
Q

What are the reasons for an increase in demand?

A

Consumers’ tastes change in favour of the good, there is a rise in the price of a substitute, there is a fall in the price of a complement, incomes rise and the good is normal or incomes fall, and the price is inferior

25
Q

What is the downward sloping demand curve derived from?

A

The law of diminishing marginal utility

26
Q

What is total utility?

A

Total satisfaction from the consumption of a product

27
Q

What is marginal utility?

A

Measures the extra utility from consuming an additional unit of a product

28
Q

What is diminishing marginal utility?

A

The extra utility of consuming an additional unit diminishes if you consume more and more of the product

29
Q

What is market demand?

A

The demand of all consumers together for a certain product, it is the horizontal sum of the individual consumers’ demand curves