Elasticity of Demand and Supply Flashcards

chapter 6

1
Q

what is elasticity?

A

a measure of responsiveness (sensitivity) of the quantity demanded of a good to a change in some variable.

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2
Q

what is price elasticity ?

A

the change in quantity demanded of a good caused by a change in the price of a good itself.

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3
Q

what is income elasticity?

A

the change in quantity demanded of a good caused gy a change in the consumers income

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4
Q

what is cross elasticity?

A

the change in quantity demanded of a good caused by a change in the price of a substitute/ complementary good.

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5
Q

the PED of a good is greater than 1

A

the good is elastic

can be minus or plus

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6
Q

the PED of a good is exactly 1

A

the good is unit elastic / unitary

plus or minus

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7
Q

the PED of a good is zero (0)

A

the good is perfectly inelastic

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8
Q

the PED of a good is less then 1

A

the good is inelastic

can be minus or plus

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9
Q

the PED of a good is infinity

A

the good is perfectly elastic

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10
Q

when is a good relatively elastic ?

A

when the proportionate/percentage change in quantity demanded of a good is greater than the proportionate/ percentage change in the price of the good itself.

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11
Q

when is a good perfectly elastic?

A

when any increase in the price of that good results in its quantity falling to zero

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12
Q

when is a good said to be unitary elastic?

A

when the proportionate/percentage change in the quantity demanded of a good is equal to the proportionate/percentage change in the price of that good.

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13
Q

when is a good relatively inelastic?

A

if the proportionate/ percentage change in quantity demanded of a good is less than the proportionate/ percentage change in price of that good.

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14
Q

when is a good perfectly inelastic?

A

if the proportionate / percentage change in the price of a good causes no change in the quantity demanded of that good.

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15
Q

what happens to the Total Revenue (TR) if the PED is greater than 1

A

elastic…

TR will move in the opposite direction to the price change

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16
Q

what happens to the TR if the PED is less than 1

A

inelastic…

TR will move in the same direction as the price change

17
Q

what happens to the TR if the PED is 1

A

unitary elastic…

TR will not change no matter what direction the price changes

18
Q

Formula of PED

A

changeQ / changeP * P1 + p2 / Q1 + Q2

19
Q

a negative PED

A

depicts a normal good that obeys the Law of Demand.

20
Q

a positive PED

A

depicts a good that does not obey the law of demand (e.g. given good, inferior good,…)

21
Q

what factors can affect the PED of a good

A
availability of close substitutes,
complementary goods,
proportion of income spent on it,
durability
expectations
brand loyalty 
alternative uses of a good
22
Q

why is it important to understand elasticity ?

A

TAXATION: if demand is inelastic, taxes may be increased and TR increases

BUSINESSPEOPLE: if the demand is elastic, lowering the prices will increase sales and TR

INTERNATIONAL TRADE: how are imports and exports affected

23
Q

what are substitute goods of CED

A

goods that satisfy the same needs and act as alternatives to each other.
There is a positive relationship between price of good A and quantity of good B

e.g. Dif. cereals, teas,…

24
Q

what are complementary goods of CED

A

goods that are interrelated snd should be used in conjunction with each other.
there is a negative relationship between price of good A and quantity of good B.

e.g.cars + petrol, cereal + milk

25
Q

what is the closest substitute to a good?

A
negative relationship ( - )
& the bigger number
26
Q

formula of CED

A

changeQa / changeQb * P1b + P2b / Q1a + Q2a

27
Q

formula of YED

A

changeQ / change Y * Y1 + Y2 / Q1 + Q2

28
Q

a positiv YED result

A

a normal good
(more will be bought as income increases)

NECESSITY = between 0 and 1
LUXURY = bidder than 1
29
Q

a negativ YED result

A

an inferior good

less will be bought as income increases

30
Q

a good with zero YED

A

goods that people purchase when their income is low. They do not purchase additional quantities of these goods when their income increases
e.g. salt

31
Q

The PED values of 3 dif. goods are
A= -2.5 B= -1.0 C= -0.5

how can you maximize revenue for those goods?

A

The price of good A should be decreased to maximize sales.
The Price of good B should be left as it is, since a change wouldn’t make any difference in revenue.
The Price of C should be increased, since consumers would still buy it and your TR increases.