Elasticity Flashcards
price elasticity of demand
the ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve (dropping the minus sign).
The larger the price elasticity of demand, the more responsive the quantity demanded is to the price. When the price elasticity of demand is large— when consumers change their quantity demanded by a large percentage compared with the percent change in the price—economists say that demand is highly elastic.
Demand is perfectly inelastic when
GRAPH
the quantity demanded does not respond at all to changes in the price. When demand is perfectly inelastic, the demand curve is a vertical line.When the price elasticity of demand is less than 1, they say that demand is inelastic.
Demand is perfectly elastic when
GRAPH
any price increase will cause the quantity demanded to drop to zero. When demand is perfectly elastic, the demand curve is a horizontal line. When the price elasticity of demand is greater than 1, economists say that demand is elastic
unit elastic demand
an economic theory that assumes a change in price will cause an equal proportional change in quantity demanded.
total revenue
the total value of sales of a good or service. It is equal to the price multiplied by the quantity sold.
price effect
After a price increase, each unit sold sells at a higher price, which tends to raise revenue.
A quantity effect
After a price increase, fewer units are sold, which tends to lower revenue.
unit elastic demand and revenue
If demand for a good is unit-elastic (the price elasticity of demand is 1), an increase in price does not change total revenue. In this case, the quantity effect and the price effect exactly offset each other. When demand is unit - elastic, the two effects exactly balance; so a fall in price has no effect on total revenue.
elastic demand and revenue
If demand for a good is elastic (the price elasticity of demand is greater than 1), an increase in price reduces total revenue. In this case, the quantity effect is stronger than the price effect. When demand is elastic, the quantity effect dominates the price effect; so a fall in price increases total revenue.
inelastic demand and revenue
If demand for a good is inelastic (the price elasticity of demand is less than 1), a higher price increases total revenue. In this case, the price effect is stronger than the quantity effect. When demand is inelastic, the price effect dominates the quantity effect; so a fall in price reduces total revenue.
What Factors Determine the Price Elasticity of Demand? (4)
1) the availability of close substitutes - The price elasticity of demand tends to be high if there are other readily available goods that consumers regard as similar and would be willing to consume instead. The price elasticity of demand tends to be low if there are no close substitutes or they are very difficult to obtain.
2) whether the good is a necessity or a luxury - The price elasticity of demand tends to be low if a good is something you must have, like a life - saving medicine. The price elasticity of demand tends to be high if the good is a luxury—something you can easily live withou
3) the share of income a consumer spends on the good - The price elasticity of demand tends to be low when spending on a good accounts for a small share of a consumer’s income. In that case, a significant change in the price of the good has little impact on how much the consumer spends. In contrast, when a good accounts for a significant share of a consumer’s spending, the consumer is likely to be very responsive to a change in price. In this case, the price elasticity of demand is high.
4) how much time has elapsed since the price change - In general, the price elasticity of demand tends to increase as consumers have more time to adjust to a price change. This means that the long - run price elasticity of demand is often higher than the shortrun elasticity.
cross - price elasticity of demand
between two goods measures the effect of the change in one good’s price on the quantity demanded of the other good. It is equal to the percent change in the quantity demanded of one good divided by the percent change in the other good’s price.
When two goods are substitutes (cross-price elasticity of demand)
like hot dogs and hamburgers, the cross - price elasticity of demand is positive: a rise in the price of hot dogs increases the demand for hamburgers—that is, it causes a rightward shift of the demand curve for hamburgers. If the goods are close substitutes, the cross - price elasticity will be positive and large; if they are not close substitutes, the cross - price elasticity will be positive and small. So when the cross - price elasticity of demand is positive, its size is a measure of how closely substitutable the two goods are.
when two goods are complements (cross-price elasticity of demand)
like hot dogs and hot dog buns, the cross - price elasticity is negative: a rise in the price of hot dogs decreases the demand for hot dog buns—that is, it causes a leftward shift of the demand curve for hot dog buns. As with substitutes, the size of the cross - price elasticity of demand between two complements tells us how strongly complementary they are: if the cross - price elasticity is only slightly below zero, they are weak complements; if it is very negative, they are strong complements.
income elasticity of demand
the percent change in the quantity of a good demanded when a consumer’s income changes divided by the percent change in the consumer’s income.