Elasticities Flashcards
Elasticity def
a measure of the sensitivity of one variable to changes in another variable
PED def
Price elasticity of demand - a measure of the sensitivity of quantity demanded to a change in the price of a good or service
PED eqt
percentage change in quantity demanded / percentage change in price
percentage change eqt
N - O / O
remember PED
ignore ‘-‘ sign
if PED / S > 1
relatively price elastic - percentage change in quantity demanded > percentage change in price
if 0 < PED / S < 1
relatively price inelastic - percentage change in quantity demanded < percentage change in price
if PED / S= 1
unitary price elastic - percentage change in quantity demanded = percentage change in price
total revenue etq
total revenue = price x quantity
if PED / S= 0
perfectly inelastic - totally insensitive to price - price has no effect on demand
PED / S= 0 on graph
straight vertical line
0 < PED / S < 1 on graph
steep demand curve
PED / S > 1 on graph
shallow demand curve (more horizontal)
PED /S = 1 on graph
an actual demand CURVE / an straight 45 degree supply curve
if PED / S= infinite
perfectly price elastic - change in price = quantity demand will fall to 0
PED /S= infinity on graph
horizontal line
total revenue: price inelastic
price increases, TR increases
total revenue: price elastic
price increases, TR falls
influences on PED
- availability of substitutes
more substitutes = easier to switch to cheaper alternative = price elastic - necessity or luxury
necessity = no substitutes = price inelastic
luxury = not essential / needed = price elastic - relative share of goods / service in overall expenditure
cheap = not notice any small changes = price inelastic
more expensive = more price elastic - time period
price elasticity increases over time
b/c if price increase for a short period of time still price inelastic b/c habit and commitment to a certain pattern of consumption. If long run, consumers eventually find a cheaper alternative
Profit eat
total revenue - total costs
total revenue: unitary price elastic
price rises / falls = no change
direct tax def
a tax levied directly on an individual or organisation e.g. income tax
indirect tax def
a tax levied on expenditure on goods or services e.g. specific / ad valorem tax
specific tax def
a tax charged as a fixed amount per unit of good