ELA Quarter 3 Final Study Guide Flashcards
Appeals to the audience because the speaker appears trustworthy.
It is Ethos
What appeal is being used?
“Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!
It is pathos
Using emotion to persuade your audience.
Emotional persuasion is developing an awareness of your audience’s emotional state and evoking those emotions (or new ones) to get them to take the actions you want
What appeal is being used?
“As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”
It is ethos
What appeal is being used?
“More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.
It is pathos
This term refers to an argument that appeals to logic
It is logos