Editing

Question 1

80/20 Editing Rule
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80% of your focus goes into the first minute of the video
Most people on mobile will be watching the video in vertical mode
If you can hook them - they will switch to landscape mode
When they do that they commit to the video
• Making sure first 30 secs is perfect is essential

Answer 1

Uses footage form movies or other YouTube videos don’t use stock footages

Unique Footage
• Avoid using stock footages as much as possible
• If you use stock footages everyone recognizes it and people click off as soon as they see it
• It’s really low effort
• Use footages from movies
• Make mini animations with images
Try using images off of google
• Or using Al to make images that match what’s being talked about in the video itself

Question 2

Where to get content
• YouTube
• Movie and TV shows - Ex like Jake tran
• Source footages from images
• When using images - use motion - do zoom in or zoom out. It visualize specific topics

When you add a pic do some zoom in and zoom out

Answer 2

Importance of Sound Editing
• Remember the video we saw in the beginning of this lesson?
• People under utilize sound effects and music in their videos
• Try and invoke emotion by using different types of music

Question 3

Pacing and rhythm in editing
• Essentially like music - flow of video is huge in increasing retention
• Make more variation in pacing and rhythm
• In the beginning of the video have fast pacing and hold that for 20-30 secs
Later throughout the video varry the pacing of the video
Lower pacing of video
• You create a roller coaster

Answer 3

Providing Feedback
• Balance positive and negative feedback
• Keep up moral by giving positive feedback first
° If you like something point it out
• Critique the work and not the person - don’t make it personal
• Don’t just say “I don’t like edit”
• Or “Just make the edit better”
They don’t know what to do or improve
• Avoid Micromanaging

Do 3-4 revision don’t go 6-7

Question 5

How it works
• Fair Use Policy
• Worst case sincero?
• If you get a claim you’ll just lose money on that video it won’t affect the rest of the channel
Don’t stress about it - it’s not a big deal
• If the video is posted you can edit that part of the video that has the claim out in YouTube’s dashboard

Answer 5

Editing Strategies
• The 7 second rule
• Don’t use copyrighted music
• Epidemic sounds (Editors should have this)
• If there’s a icon in the corner just blur it out or crop it out
• Editing strategies
• Speed up the clip or zoom in or change the color
• Do a Picture in a Picture
• Or you can flip the video horizontally
• Make it brighter or darker
Subtle effect to the clips

Question 6

Editor skill boost

Work 45 min and rest 15 mind and repeat

Have a strong sounds spike the emotions