Economics for Managers Chapter 1 Flashcards
Managerial Economics
Microeconomics applied to business decision making.
Microeconomics
The branch of economics that analyzes the decisions that individual consumers, firm, and industries make as they produce, buy, and sell goods and services.
Prices
The amounts of money that are charged for goods and services in a market economy. These act as signals that influence the behavior of both consumers and producers of these goods and services.
Outputs
The final goods and services produced and sold by firms in a market economy.
Inputs
The factors of production, such as land, labor, capital, raw materials, and entrepreneurship, that are used to produce the outputs, or final goods and services, that are bought and sold in a market economy.
Macroeconomics
The branch of economics that focuses on the overall level of economic activity, changes in the price level, and the amount of unemployment by analyzing group or aggregate behavior in different sectors of the economy.
Relative Prices
The price of one good in relation to the price of another, similar good, which is the way prices are defined in microeconomics.
Markets
The institutions and mechanisms used for the buying and selling of goods and services. The four major types of markets in microeconomic analysis are perfect competition, monopolistic competition, oligopoly, and monopoly.
Perfect Competition
A market structure characterized by a large number of firms in an industry, an undifferentiated product, ease of entry into the market, and complete information available to participants.
Price-Taker
A characteristic of a perfectly competitive firm in which the firm cannot influence the price of its product, but can sell any amount of its output at the price established by the market.
Profit
The difference between the total revenue that a firm receives for selling its product and the total cost of producing that product.
Market Power
The ability of a firm to influence the prices of its products and develop other competitive strategies that enable it to earn large profits over longer periods of time.
Imperfect Competition
Market structures of monopolistic competition, oligopoly, and monopoly, in which firms have some degree of market power.
Monopoly
A market structure characterized by a single firm producing a product with no close substitutes.
Barriers to Entry
Structural, legal, or regulatory characteristics of a firm and its market that keep other firms from easily producing the same or similar products at the same cost.