Economics Flashcards
Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization?
Evaluating Results
What is the result of a company increasing the delegation of authority and the span of control?
Increased decision-making authority given to employees
Which two key elements does an effective organization include? Choose 2 answers
Human interaction and structure
Why does a line organizational structure function most effectively in a crisis situation?
It establishs a direct flow of authority
Why would management insert control mechanisms into its organizational structure?
To assess the success of the planning function
Which primary driver does management use for an organization’s structure?
Achievement of company goals
Which step in the organizing process results in management grouping work activities into units within the organization?
Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sites.Which type of competitive advantage is this company leveraging?
Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
Every day low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy?
when demand for the product is driven by the end user
Which marketing tool is often used to build effective relationship marketing
campaigns?
Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact?
Personal setting
What three factors should be addressed in a successful marketing plan? Choose 3 answers
Target market, sales revenue goals, plan implementation timeline
Which three characteristics are measured in demographic segmentation? Choose 3 answers
Race and ethnicity, income, household size
Which three tasks are key responsibilities of operations managers? Choose 3 answers
Planning the overall production process
Determining the best layout for the production process
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have?Choose 2
answers
Production using JIT reduces a firms inventory costs
A JIT system seeks to eliminate anything that does not add value in operations activities
Which aspect of operations management do the ISO 9000 standards address?
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of customized products cost effectively?
Flexible
Which two of the following distribution channels would take title of the products they handle? Choose 2 answers
Limited-function merchant wholesaler
Full-function merchant wholesaler
Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices?
Demand curve
Which two factors drive demand in a microeconomic system? Choose 2 answers
Price of substitute goods and customer preference
How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price?
Demand increases
Which two impacts result from a nation’s increase in productivity? Choose 2 answers
Economy expands and personal wealth increased
For which two purposes will the U.S.
Federal Reserve System follow an expansionary monetary policy? Choose 2 answers
To encourage bankers to make loans
To cut the cost of borrowing