economic self Flashcards
refers to how
a person’s behavior, attitude, or feelings can change when they are convinced
that they have received or experienced something which causes the change.
placebo effect
Maslow’s theory of the hierarchy of needs can somehow
show you how you are motivated to consume certain things. In Maslow’s view,
there are five categories of needs arranged in a pyramid.
Physiological needs
Safety needs
Love and Belonging
esteem needs
Self actualization
which is achieving one’s full potential and
creative needs
self actualization
like recognition, achievement, respect from others
esteem needs
such as food, water, sleep, excretion
physiological needs
The process by which we put to use material or economic goods is called
consumption
there is a positive product image and a
positive self-image. An example would be when you want to stay
fit and sexy so you choose to eat products that are advertised to
have low calorie and fat content
positive self congruity
there is a positive product-image and
a negative self-image. An example would be when you take a
supposed weight loss drink because you have a negative outlook
on your body image.
positive self incongruity
there is a negative product-image and a
negative self-image. An example is when your uncle who is a longtime smoker thinks that it is pointless to stop because he already
has harmful chemicals in his body. He continues to consume
tobacco because substances like nicotine specifically has already
affected him. its like negavtive both
negative self congruity
there is a negative product-image and
a positive self-image. This happens when you consume negatively
perceived items such as medicines for terminal illnesses with a
positive mental state because you believe you can still recover
from it
negative self incongruity
These are the meanings you attach to products. S
product symbolic cues
when you personally
create in your head thoughts about how the products are, you are then
creating
retail patron images
