Econ Micro Yr2 Flashcards
Fixed factors of production
Land and capital
MES
minimum efficient scale : lowest level of output required to maximise EOS
Increasing Return to scale
%change in output is greater than %change in input
EOS internal
Really Fun Mums try making pies
-Risk Bearing
-Financial
-Managerial
-Technical
-Marketing
-Purchasing
EOS external
Better transport infrastructure
Component suppliers made closer
RandD firms move more closer
Types of Diseconomies if scale
-Control
-Communication
-Coordination
-Motivation
Perfect competition Properties
-Many buyers and sellers
-Homogenous goods
-firms are price takers
-no barriers to entry/exit
-Perfect info
-Brand loyalty
Imperfect information Characteristics
-few buyers and sellers
-differentiated goods
-firms are price makers
-High barriers to entry and exit
-imperfect informations
Why profit maximise
-re-investment (dynamic efficient)
-pay shareholders who finance the business
-minimise cost and reduce prices for consumers
-entrepreneurship rewarded
Why to not profit maximise
Greater Scrutiny
Key shareholders harmed
-other objectives more appropriate
Profit satisfying
Sacrifice some profits to satisfy key stakeholders
Why revenue max
-EOS
-predatory pricing
-Principle agent problem
-
Sales max
-EOS
-limit pricing
-principle agent problem : divorce between ownership and control
-Floood the market (Amazon)
Barriers to entry
Any obstacle that prevents a firm from entering a market
LTSB
Legal
Technical
Strategic
Brand loyalty
LEGAL Barriers to entry
Patents
-Licences/permits
-Red tape (excessive paperwork:bureaucracy)
-standards/regulation (health and safety)
-insurance