Econ Chapter 10 Flashcards
Monopolistic Competition
A market structure with many firms selling differentiated products
Three Characteristics of Monopolistic Competition
1) Product Differentiation
2) Many Sellers
3) Free Entry
Four Characteristics of Product Differentiation
1) Physical Difference
2) Prestige
3) Location
4) Service
Three Step Method for Monopolistic Competition
1) Find where MR = MC and go straight down to find q*
2) At q* go straight up to demand curve and across to find P, once P is found determine total revenue TR = P x Q
3) Find total cost by going straight up from q* to ATC curve to find ATC per unit. Find TC by TC = ATC x Q
What happens when Firms enter the industry
- Demand curve shifts left (Decreases)
- Increase elasticity due to more substitutes
What happens when Firms exit the industry
- Demand curves shift right (increase)
- More inelastic
Excess Capacity
When a firm produces below the level where average total cost is minimized