Ecom midterm Flashcards
4 Most important pages
Home page
PLP
PDP
Checkout/cart
Homepage
Header menu/categories, search bar, announcement bar*, Logo, Photos w/text, bag icon
PLP
Product List Page (the photos can be shot on model or flatlay, is there product info or pricing shown, Filter menu, how many is shown across)
PDP
Product Display Page (Images of product, Title, discription, prices, size, colorways, model information, wishlist button, SKU#)
Cart page
CUSTOMIZATIONAL!!! edit options quantity number promo codes, upsale discounts
Check out page
Address, credit card information, payment options, prices & fees
Website support
IT & Web Developer
Product Roles
Merchant (plans the line + coordinates with factory)
Buyer ( purchases/buys product for their business)
Planner (who needs what and how much?)
Product designer
Ops Roles
Ecom merchandiser/coordinator/specialist
Customer Service
Web designer
Marketing Roles
Photographer/model/stylist
Digital marketing
Graphic designer
Social media
Email marketing
Copywriter
Supporting Departments
Warehouse
Finance
Design
Jonah Burger 5 steps to get a brand to catch
Social currency : exclusiveness
Trigger: associations
Emotion : “when we care we share”
Public: Seeing something and imitating
Stories: Clickbait creating traffic
What are wireframes
Visual representation of the layout of the website (design if each page)
What is the Header
Top area of the site that list featured areas of the site/search bar/logo
What makes a brand a brand
The name implies quality and instils trust in the product | Customer feeling effects the reputation based on the product
What are some issues brands face
Staying relevant, Growing with their consumers, keeping up with technology, and poor social media marketing strategies
Demand Generation
marketing strats that look at consumer needs and finding awareness to that product or service to create demand
4 levels of demand (funnel process)
– Awareness : knowledge of existence (advertising, pop ups, collabs)
– Consideration: Thinking & wondering about the product (creating digital profiles on consumers through data traffic analytics aka accepting cookies) 70% of brands dont get passed this
– Intent: really thinking on purchasing ads weigh this part (traffic created through clicking on links)
– Conversion: taking action and buying
PPC ads
Pay Per Click real time auction occurs every time a search is performed (brands determine how much theyre willing to spend per click done by google charts)
Trademark
Specific adds for brand name
NON trademark
Generic product seraches does not mention brand in search
Shopping
image based ads both trade marked and non trade marked
display ads
intrupts and distracts you to click pops up based on search history
ROAS
Return on ad spend (how much money is made after paying for ads)
Roas equation
sales total/CPC
