Ecom midterm

Question 1

4 Most important pages

Answer 1

Home page
PLP
PDP
Checkout/cart

Question 2

Homepage

Answer 2

Header menu/categories, search bar, announcement bar*, Logo, Photos w/text, bag icon

Question 3

PLP

Answer 3

Product List Page (the photos can be shot on model or flatlay, is there product info or pricing shown, Filter menu, how many is shown across)

Question 4

PDP

Answer 4

Product Display Page (Images of product, Title, discription, prices, size, colorways, model information, wishlist button, SKU#)

Question 5

Cart page

Answer 5

CUSTOMIZATIONAL!!! edit options quantity number promo codes, upsale discounts

Question 6

Check out page

Answer 6

Address, credit card information, payment options, prices & fees

Question 7

Website support

Answer 7

IT & Web Developer

Question 8

Product Roles

Answer 8

Merchant (plans the line + coordinates with factory)
Buyer ( purchases/buys product for their business)
Planner (who needs what and how much?)
Product designer

Question 9

Ops Roles

Answer 9

Ecom merchandiser/coordinator/specialist
Customer Service
Web designer

Question 10

Marketing Roles

Answer 10

Photographer/model/stylist
Digital marketing
Graphic designer
Social media
Email marketing
Copywriter

Question 11

Supporting Departments

Answer 11

Warehouse
Finance
Design

Question 12

Jonah Burger 5 steps to get a brand to catch

Answer 12

Social currency : exclusiveness
Trigger: associations
Emotion : “when we care we share”
Public: Seeing something and imitating
Stories: Clickbait creating traffic

Question 13

What are wireframes

Answer 13

Visual representation of the layout of the website (design if each page)

Question 14

What is the Header

Answer 14

Top area of the site that list featured areas of the site/search bar/logo

Question 15

What makes a brand a brand

Answer 15

The name implies quality and instils trust in the product | Customer feeling effects the reputation based on the product

Question 16

What are some issues brands face

Answer 16

Staying relevant, Growing with their consumers, keeping up with technology, and poor social media marketing strategies

Question 17

Demand Generation

Answer 17

marketing strats that look at consumer needs and finding awareness to that product or service to create demand

Question 18

4 levels of demand (funnel process)

Answer 18

– Awareness : knowledge of existence (advertising, pop ups, collabs)
– Consideration: Thinking & wondering about the product (creating digital profiles on consumers through data traffic analytics aka accepting cookies) 70% of brands dont get passed this
– Intent: really thinking on purchasing ads weigh this part (traffic created through clicking on links)
– Conversion: taking action and buying

Question 19

PPC ads

Answer 19

Pay Per Click real time auction occurs every time a search is performed (brands determine how much theyre willing to spend per click done by google charts)

Question 20

Trademark

Answer 20

Specific adds for brand name

Question 21

NON trademark

Answer 21

Generic product seraches does not mention brand in search

Question 22

Shopping

Answer 22

image based ads both trade marked and non trade marked

Question 23

display ads

Answer 23

intrupts and distracts you to click pops up based on search history

Question 24

ROAS

Answer 24

Return on ad spend (how much money is made after paying for ads)

Question 25

Roas equation

Answer 25

sales total/CPC