Ecology theory

Question 1

Gerd Leonhard

Answer 1

‘Publishers need to offer their goods in a way which no longer centres on distribution as a key factor.’

Question 2

Kevin Kelly

Answer 2

‘products are not just cheap, they are free’

Question 3

Tapscott and Williams

Answer 3

‘When the consumer meets the producer.’

Question 4

Henry Jenkins

Answer 4

‘If it doesn’t spread it’s dead.’
‘Textural poaching.’

Question 5

Clay Shirky

Answer 5

‘A revolution doesn’t happen when a society adopts new tools, it happens when it adopts new behaviours.’

Question 6

Charles Leadbeater

Answer 6

‘The audience is like a birdsnest where everyone leaves their piece.’

Question 7

Morozov

Answer 7

‘Slactivism’
‘Technology changes all the time, human nature hardly ever.’

Question 8

Pariser

Answer 8

‘The internet is showing us what it thinks it wants us to see but not what we need to see.’
‘We are seeing the passing of the torch from human gatekeepers to algorithmic ones.’

Question 9

Curran and Seaton

Answer 9

‘Companies are primarily motivated by the logic of profit and power.’

Question 10

Jim Morrison

Answer 10

‘Whoever controls the media controls the mind.

Question 11

Marshall MucLuhan

Answer 11

We shape our tools and then our tools shape us.’